Despite common opinion, estore, or online store, is not simply a web site. Those web projects, to put it simply, are a lot more complex by all means, then most websites. But many people think otherwise due to the lack of knowledge about nuances. For a starter, even a very simple estore has a lot of additional subsystems like user databases and payment systems. Because an online store is a site where you can buy goods over the Internet. With the help of such a site, users can place an order online and make a purchase without leaving home.
Estore website stability importance
If the online store web site is unstable, users and potential buyers will not be able to use the services normally. This means that they will not be able to buy your products or order your services as usual. And this, obviously, will lead to possible losses and lost profits. Simply put, all the efforts of the webmaster to promote the site in the rankings of search and advertising systems will be in vain.
Therefore, it is extremely important that the webmaster ensures the stable operation of the online store website. This requires, of course, a stable server or high-quality hosting. As well as correctly working scripts of the site itself and software hosted on the server. Without all of the above, an online store simply cannot provide customers and potential buyers with full access to the functionality.
Estore stability importance for Google Ads campaigns
With current advertising prices and large investments, every website owner always wants to be sure of its effectiveness. Therefore, when launching such an advertising campaign as Google Adwords, every online store owner wants to be sure that nothing will interfere with him and prevent users from visiting his site.
And if for some reason the site becomes unavailable, the Google Adwords system completely blocks all ads. The reason for the unavailability of this contextual advertising service is not particularly important – Access Denied, Page Not Found, Internal Server Errors, etc. And the only way to restore it is manually. And only after the Google team approves your ad, which in turn takes a lot of time. But that’s not the worst.
But there are also serious disadvantages in using this system. Firstly, a large number of failures in the work of the site connected to Adwords go unnoticed by Google, and it links to inaccessible sites in ad units. Secondly, even a short-term failure can stop an advertising campaign for a long time. Because the webmaster must first localize the problem in time. And as soon as the webmaster fixes it, he will have to make a request to restore the subscription and wait for it to be completed.
Website monitoring to provide stability for estore
It does not matter whether you hired a professional webmaster or decided to do website monitoring on your own – you need the right and effective tools that give maximum information with minimum effort in the setup process. For example, one definitely best website uptime monitoring – host-tracker.com/en/, an online service that allows even a novice to perform professional website monitoring from all possible angles.
Such an advanced service as HostTracker, which has proven itself as a reliable assistant, are ideal for this. Using this service, you can regularly check your websites with the most convenient and practical monitoring interval. Moreover, this service uses more than 150 access points distributed around the world to check availability from different countries. This way you can find out not only when the site stopped working, but also why.
This website monitoring service provides webmasters with all website monitoring tools – host-tracker.com/en/ic/ has everything you may need to monitor website performance for a small subscription fee. And if you doubt its use, you can read reviews about HostTracker or even try its functions manually at HostTracker yourself. On top of the latter, it also has a fully functional 30-day free trial to try everything. In addition, you will have access to its instant notification system, which will make the monitoring procedures of your website fully automated.
Moreover, HostTracker automatic monitoring system will help you cope with controlling Google Ads campaigns in case of emergencies. It is enough to set up the Google Ads subscription management service. Then the system will automatically pause advertising campaigns as soon as the website has problems. And then restore campaigns when the webmaster solves all problems.
Main website metrics and indicators to monitor
The first and most important, including for the correct operation of advertising campaigns on Google Ads, the website metric is uptime. That is literally the time during which the website is in a state of availability for users. It is measured as a percentage and the main task of the webmaster is to keep the uptime as high as possible. Uptime will never reach 100%, as it decreases in case of maintenance work on the server. But it can be 99.99%, and it is important to strive for this value.
Another important website metric, especially for Google, is page load speed or pagespeed. The faster a website loads, the better. And the optimal loading time is less than 3 seconds, according to numerous studies. At the same time, it is critical, if your project has a mobile version, to also take into account the speed of loading web pages on mobile devices.
Separately, it is worth noting that it is also important to monitor the performance and stability of the web server. As well as the expiration date of SSL security certificates and domain name registration. And the HostTracker service allows you to monitor all these indicators, as well as many others. Even without registration and subscription.
For example, the tool at https://host-tracker.com/en/ic/check-http will allow you to manually diagnose the server. And other free tools will allow you to check page loading speed, website availability, domain expiration and SSL, and much more. But if you want to be able to do more than this, you should consider subscribing. Or at least trying 30-days free trial period which will be available right after signing in.
