Packaging is a way to protect inner content, right?
After all, the inside is what matters!
If this is your branding strategy, then as an entrepreneur, you are setting your brand for failure. For this purpose, you need to look for packaging that advertises your products and brand. Advertising box come in handy to serve this purpose well! It acts as a billboard for your brand.
According to a study by The Paperwork,
“52% of consumers would like to make a repeat purchase if they receive products in premium packaging.”
An advertising box not only assures your product security but also plays a vital role in customer retention. So, don’t underestimate the importance of promotional packages in marketing.
This blog will cover nine unknown myths about advertising boxes that create confusion among manufacturers about whether or not to go with these boxes.
- An Advertising Box Is Not Worth Buying
Most of the time, manufacturers don’t add packaging to their marketing strategy. They considered it a waste of time. But it’s not true at all! Advertising boxes are printed with your company’s logo and name, which helps brand building. A logo on the box helps customers identify your brand and products in a competitive market.
- Advertising Boxes Add to Cost
The common misconception about promotional boxes is that they disturb your marketing budget. But it’s not even true! Packaging is never a cost, and it’s an investment! You need a durable box to ship and store your products. What if the box is printed with enticing graphics and branding essentials?
It will be helpful to save your money by minimizing the cost of product returns. Apart from a shipping perspective, an alluring advertising box improves a customer’s unboxing experience. In addition, it will create a lasting impression of your brand in customers’ minds, which helps in brand awareness.
So, never consider an advertising box an expensive marketing approach! With these custom boxes, you can advertise your products without breaking the bank.
- It Risks Sustainability
Due to the emerging hype of sustainability, brands are looking for ways to make their business work sustainably. For this purpose, they are considering including organic products in their supply chain. But what about the packaging? Most of the time, retailers assume that these custom boxes are risky for our environment. That’s not true!
Advertising boxes are manufactured from durable eco-friendly material that is safer for our planet. By printing a “Go Green” on your box, you will accomplish a new milestone of success. Eco-conscious buyers would love to purchase from your brand as they find that your business plays a role in making our environment clean and healthy.
- It Creates a Low Branding Potential
Only promotional activities can help businesses broaden their social impact. Advertising light boxes also improve sales in the current market environment when every company is up against fierce competition.
Manufacturers consider that an advertising box has limited branding potential. It’s a false statement! Instead, it seems like a fantastic branding tool. It helps increase societal brand recognition by printing a company’s branding essential.
- An Advertising Box Is Not Durable
Product safety is the prime concern of manufacturers and customers. As you are considering advertising boxes only for promotional purposes. You are assuming this custom packaging must ensure product protection up to the mark. This is one of the biggest misconceptions about advertising packaging. The fact that these boxes are highly sturdy. An advertising packaging highly stackable structure keeps risks of damaging the products away.
- Printing the Box a Lot of Hassle
Product manufacturers find it tiresome to print the box. But it’s not as complicated as it seems. It just sounds like a simple task! All you need is a good packaging supplier, and your printing is done with perfection. It’s a less time-consuming way to print an advertising box with branding elements and visual graphics to advertise your brand.
- Labels Are Ok; Advertising Box Hasn’t Required
This is the biggest misconception when branding your products and brand. Businesses find labels a way of marketing. But the fact is that advertising boxes promote your products and ensure your inner content safety, unlike labels.
A custom box will make your brand stand out from the competition. And don’t fret about the prices! There isn’t much difference when you order promotional packages in bulk and labels.
Maintaining aesthetics in labels is also challenging and adds to the hassle of featuring them on each box. So, always opt for advertising boxes for your branding purposes instead of labels.
- Advertising Box Is Not Versatile
Products come in various forms and sizes, so choosing the proper box dimensions is crucial to maintain their integrity. The audience believes that this packing option’s size is conventional, but these boxes’ versatility is unrivaled. You can design your giveaway boxes as per your audience. They are available in multiple colors, and you can choose the color per your branding campaign.
- Only Costly Packaging Helps in Marketing
Most small businesses and e-commerce startups believe they must invest heavily to make their packaging stand out or appear elegant. But that’s a misconception! In actuality, you only need to pick a box and personalize it the way you want. You can feature your taglines, logo, and product information to make any packaging an advertising tool. Attractive packaging is just as crucial as neat, ironed clothing to make the same impact as branded clothing.
To Wrap It Up!
Advertising boxes are a great way to add to the fuel of your product sales. But these custom boxes need some clarification. We have enlisted a few unknown myths about advertising boxes that are untrue. Therefore, if you want to improve your business prosperity, you need to look for a reliable packaging supplier that helps you solve the queries about boxes. For this purpose, you can contact the professionals of Half Price Packaging, who will help you design the boxes per your preferences to make them a branding tool.
What else do you want? Take advantage of these artistically designed and durable boxes to promote your brand and products.
Read ALos:
https://www.buymeacoffee.com/amelianoahQ
https://thecustombox.hashnode.dev/the-best-blow-dryer-to-invest-in-for-hair-extensions
https://www.youthkiawaaz.com/2022/12/the-future-of-custom-boxes-with-sustainable-packaging
