The number of social media influencers has unquestionably increased over the last decade. An influencer is one who not only enjoys a huge fan following on social media but is also a leader or innovator in his/her respective field. Here is a list of 9 black influencers who use their social media handles to promote positivity and representation.
- Mattie James
She is a true boss lady. Mattie James is a blogger and influencer consultant and she helps people in improving their online presence. Her business plan template and coaching sessions aided several people in improving their business opportunities. While Instagram and her blog are her primary sources of content, it is also recommended to follow her on Twitter. She is always sharing pearls of wisdom for business owners, and she is hilarious too.
- Black von D
She is a lifestyle influencer and works as an attorney in Chicago in addition to blogging. Her stories are always entertaining and demonstrate why her audience enjoys everything she does. Come for the fashion photos, but stay for the home decor and videos of her adorable dog.
- Rochelle and Marvin Humes
Marvin has become a DJ and one of the most popular influencers in the world after rising to fame as a member of boyband JLS, and his wife Rochelle, is known for being a member of the girl group The Saturdays. Now, Rochelle and Marvin can be seen on our television screens regularly, presenting and working on shows like This Morning and Loose Women, and they even host their music quiz show, The Hit List. In addition to being a popular parenting influencer, Rochelle is well-known in the fashion industry, having designed several clothing collections for high-street brands. Marvin is also well-known in the fashion world as he has his clothing line with Next. Marvin is a huge hit with fans because he is passionate about food, parenting, music, and entertainment, making him the ideal partner for your upcoming campaign.
Sopha is a wife and mother who writes about marriage, motherhood, and ministry. She is the co-founder of the clothing line Created For More, which aims to inspire others. Because her family is so cute, nearly every picture that she posts will make you go awesome. Not only does Sopha post-high-quality content, but she also frequently breaks down barriers of transparency by discussing raw topics that most people would avoid, such as her struggles with motherhood, faith, and relationship advice.
Shawnaci is a fashion influencer from Illinois with an endless supply of #outfitinspo. Her clean, neutral color palette makes unique silhouettes and fabrics stand out, also her style is approachable to most. She also manages a YouTube channel where she posts unboxing videos, try-on, and vlogs.
Kevin is a lifestyle influencer who adds humor and fun to any campaign. His feed makes you feel like you have known him forever, and as a result, his audience is extremely receptive to his content. The average engagement ratio on Instagram is between 1% and 3%, whereas Kevin has an impressive 8.61%. Kevin has worked with a variety of brands, including Purple Carrot, Quip, and 1800 contacts.
- sug sean
Sean Webster, also known as Sug-Sean online, is an influencer who focuses on men’s fashion, grooming, and lifestyle. Sean’s Instagram feed is poping with stylish shots of his favorite outfits and must-have wardrobe staples, showcasing his distinct and sophisticated fashion sense. Sean uses illustrative photography to document many aspects of his life while also sharing inspiration and advice with men worldwide. Sean’s originality and innovative ideas are sparkling through his social feeds as a self-described creative storyteller and minimalist aiming to do more with less. With a loyal and huge following, Sean’s platform is an excellent influencer to collaborate with, making him a highly sought black social media influencer.
- Luke Trotman
After reaching the final of ITV’s Love Island, Luke Trotman quickly became one of the most talked-about influencers online. Luke’s Instagram feed is filled with shots of his favorite outfits, owing to his interest in fashion and recognition for his original and unique sense of style. Luke and his girlfriend Siannise are also popular on YouTube, where they show fans around their lavish London apartment. Luke uses social media to document his creativity and innovative mind and give fans an insight into his hectic lifestyle. Luke is an ideal influencer for future brand collaborations because he has a large fanbase and makes moves as an entrepreneur.
Thamarr is a women influencer and, she wanted to create a space for curvy women everywhere. Thamarr uses her Instagram influence to spread body positivity and love, despite media bias and internet trolls. The blogger from Florida also works with her as a progressive care nurse, demonstrating that black women can do it all.
Wrapping it up
These are some of the most well-known black influencers you should be following. They work in various industries and are active on various social media platforms. So, follow the ones to which you can relate and stay up to date.