Living in today’s world means having access to more mobility. It’s growing every day, helping businesses transform their productivity beyond the walls of their office space.
To take advantage of today’s mobile marketplace, you need to have a mobility strategy. It helps modern companies use technology and applications to their advantage.
Fortunately, there are several ways that you can go about building a dynamic mobility strategy for your company. Doing so will help your business reach the next echelon.
See below for different ways to optimize your mobility strategy and streamline your production for both your customers and your workers.
1. Invest in Signal Boosters
One of the biggest advantages of an effective mobility strategy is allowing your staff to work from beyond the walls of your corporate headquarters. That has come in handy for many businesses during the COVID-19 pandemic.
However, for that mobility strategy to come to fruition, your workers need an adequate mobile signal in their homes. Heck, your corporate office might not have the best signal either, which is a huge inconvenience for clients that visit.
For that reason, it’s important to invest money into signal boosters. They improve your mobile signal almost instantaneously and offer free support. The installation process is simple and offers you to customize to fit your specific applications and devices.
2. Identify Your Long Term Goals
One of the most effective ways to create a mobility plan is to list long-term goals that you’re trying to achieve. They help you stay focused on the task at hand with each mobility decision that you make.
More importantly, they help you zero in on things that will produce a desirable outcome towards those goals. Without them, you might spend significant money on an aspect of mobility that renders no success.
For example, say one of your long-term goals is to streamline your company’s customer support. You might decide that creating a smartphone application for the clients to use will help you provide support to them much faster.
Another example is having a long-term goal of generating more leads to your company website. Upon studying insights on your site, you realize that more than half of your customers visit your site via a smartphone.
By creating a mobile-friendly edition of your site, you’ll help your site visitors find the answers they need, thus leading to higher conversions for your company.
3. Constantly Aim to Improve Your Apps
Providing and developing applications for your customers is only half the battle. The other half is making sure that your apps stay as streamlined and efficient as possible.
That means frequent updates, adding more features, revising your app’s interface from time to time, the list goes on and on. The more that your company aims to perfect its applications for customers, the quicker your entire business operations will be.
Be sure to listen to customer feedback on your applications. You can take frequent requests and bring them to the drawing board with your development team. There you can brainstorm ways of curing some of your customers’ most frequent complaints.
4. Institute Ownership of Each Device
Gone are the days of a company owning all the different devices that each employee uses on a day to day basis. These days, there are so many separate devices— such as phones, laptops, and tablets— that an employee uses on a day to day basis.
So many businesses are seeing the advantages of letting employees take ownership of these devices versus the company owning them all.
One of the most common strategies is a Bring Your Own Device (BYOD) model, which allows employees to bring their own devices into work. It helps the company cut costs on the budget, by not having to buy them for each worker.
However, it’s also important to set the expectation of the responsibilities that come with that. For example, just because an employee uses their personal phone for work doesn’t mean they can use it to scroll through Facebook during work hours.
Also, make sure to understand the risks of a BYOD. This method might increase the security risk of your company and its files. It can also be hard for you to scale your business’s network due to the high level of traffic from individual devices.
5. Choose the Right Platform for Your App
Once you’ve decided to build an application, the question then becomes what platform you should build the app on. Are you going to design a mobile application or a website application?
Web applications are those that your customers will visit via an internet browser. You can use mobile web apps, which have the look and feel of a mobile app.
You might consider a native mobile application that will be able to be used by both iOS and Android users. These will allow you the most access to the hardware in your app user’s device.
Start by considering what platform a bulk of your clients use the most. That way, you’ll be building an app that most of your customers will find helpful and easy to comprehend.
Build Your Mobility Strategy Today
Now that you’ve seen several different thoughts on how to build your mobility strategy, it’s time for you to get things started.
Get things going by building a long-term plan for your mobile capabilities. What features can your customers benefit the most from? How can you achieve that?
Be sure to browse our website for more articles on mobility strategies, as well as many other helpful topics!