When you are a startup, ideas do not work alone; you need more. You will need assets, strategic planning, skills, technology, and most importantly, funds to make your startup a successful venture for years. But above everything, you need to build an MVP (Minimum Viable Product). So, what exactly is MVP, and why should you develop one for your startup?
What is an MVP?
Minimum Viable Product is an exemplary development technique necessary for building basic versions of any product. The process is quite simple – you need to develop a prototype of your idea. A prototype may be a functional version developed and tested under several iterations. Thus, building it may take up multiple iterations, just as the agile methodology releases the release state’s final product.
Must-have MVP features For Your Startup
To win the market and your competitors while just entering into the market with your startup idea, here are the must-have MVP features.
- Interactive feedback mechanism – educate yourself about customer demands and market trends to optimize your product.
- A-one features – that do justice to your idea and are essential to attract your potential customers towards your product.
- Future goals – benefits keeping your target customers in mind.
So, if you are ready to act on your startup idea and plan, here is a list of critical things you must know for building an MVP.
- Always Begin with Research
Once you are all set with a startup plan, you must conduct thorough research on every possible thing – right from target market needs to target audience and more. It will help you drill deep down into the market validation and evaluation of your product.
- Know who your target audience is?
- What are their behavioural patterns and preferences?
- Know their demands, whether they can afford your products?
- Know about technology trends and benefits
- Analyze market trends, competitors, and their USP(unique selling point)
All these research and analysis reports will help you drive your product development decisions.
- Channelize Your Solution For Target Audience
Once you know who your target audience is, start narrowing down to what solution you are trying to implement. You cannot just create multiple features for every set of the target audience. Revisit your listed use cases or parts when you started with your business plan. It is not a compulsion to track down and provide all the solutions and listed features attended in every use case. You can target one problem with a solution for your prioritized target audience.
- Make Sure Your MVP Is Value-Oriented
There has always been a buzz around what all it takes to build that one minimal viable product. Because of this, startups build more than products considering more than one use case, feature, or segment before taking off for the market evaluation. In the end, the audience gets an unfinished and extremely basic or unpolished version of the final product. Thus, focus on creating quality and value-driven MVP with the least but the essential features that are sure to drive customer experience.
- Use Data Effectively
If you overdo your features, you are sure to fail. If startups, irrespective of any targeted industry, overbuild their MVPs face a lot of transition problems. So, aptly utilize your data while figuring out which features to focus on and then use the data to inform your next-in-line decisions. You can use the data metrics to drive your ideas into a better product version and other essential metrics such as
- customer support data to resolve the most common issues with a value-added feature
- app metrics and in-built data to get insights about the most-used features or functionalities
- trending features in the eye of the competitors and target audience
- Track and Improve
If you think you are all set to chase your target audience once you have developed your MVP, then you are still a step behind. First, you will need to conduct stringent functionality testing based on multiple-use case scenarios and user acceptance criteria. Later, collect the analytics report and then gather feedback from the target audience to improve and optimize your product.
Remember, transitioning your startup from ideation to product launch is time and effort-consuming. So, follow these strategies precisely to build the best MVP for your customers.