In the last few years, the ways to grow brand awareness have radically changed. With social media booming and the rise of email marketing and paid ads, the move from offline to online marketing has been hugely significant.
On the one hand, it’s now even easier to reach an audience across the world and sell a product. On the other hand, the market is so saturated that it’s challenging to stand out and grow your brand among the competition.
Given this current environment, you should prioritize how you grow your brand in innovative ways. Need tips and suggestions on how to do this? Read on, and we’ll walk you through what to do.
- Know your Customer
It may sound obvious but knowing just who your customer is can really help grow your brand. By figuring out who is buying your product, you can personalize marketing campaigns and attract the right kind of people.
There are a few ways to do this.
Social media is a great place to get personal with your clients since 79% of the population in the United States has a social networking profile. But you shouldn’t just interact with your audience to make a sale.
Instead, engage with your clients and ask them questions about themselves. Not only does this make your brand appear more personal, but it will also significantly grow brand awareness. Connecting with your audience on an emotional level can have many benefits for your brand and can really make your company stand out from the crowd.
- Consider New Ways to Attract Clients
If you feel like you’ve reached a point where no matter how much you revisit your old marketing strategies, you still aren’t finding clients, consider new ways to attract customers.
It may sound silly, but you need to make sure that your offline marketing is at the same standard as your brand’s online presence. As well as revamping packaging and creating engaging business cards, consider investing in point of purchase signs.
With a POP sign, you can grab the attention of potential customers in someone else’s space. They’re also great for making your brand seen among the other brand products and merchandising, and for growing awareness of your company and your product.
- Learn Video Marketing
Video Marketing is the future of marketing. Not only do performance videos get higher conversion rates, but they can reach new audiences and grow your brand.
You can create videos related to your niche and post them on sites like YouTube. Since almost everybody owns a smartphone, this is a great way to grow brand awareness.
Platforms such as Instagram also offer companies the chance to grow their brand through IGTV where you can post longer videos for followers to watch. Newer channels like Pinterest and Tiktok are also great places to post videos since not many brands have utilized these spaces yet.
Growing Brand Awareness is Easy with These Tips
Whether you’re new to growing your brand, or have been trying to do it for years, growing brand awareness takes persistence, creativity, and most importantly knowing your customer. The above strategies can help. Want more tips on how to grow your brand? Keep scrolling our blog for more information.