The world of the internet is now progressing towards advancements, and so is the world of Ecommerce. Now the Ecommerce websites and their platforms are becoming more and more competent. With the growth of online traffic and shopping, you might come to think that your current platform does not provide you with the functionality and scalability you need to grow your business.
Therefore you might think of changing your current platform to another with great features and scalability out of the box. Well, there are some platforms you can choose that offer this functionality and scalability, for example, Magento.
This migration step can alter your course and help you achieve your objective for your business. But it can also break your business or make it into a beautiful one. Migrating to another platform is not a game that can be plugged and played anywhere. It needs proper planning and follow that planning to achieve successful migration.
However, that is not the case for everyone. There might be some difficulties and issues that can arise during or after the migration process completes. These issues possess some serious threat to the success of your store migration, but with the right approach, all of this can be avoided.
This guide goes deep into what difficulties and issues you might face when you want to migrate from one platform to another. Below listed are the most commonly reported difficulties and issues.
- Migration of Product Data
The heart of your store is the product data your Ecommerce store has. A poorly executed plan for the migration of this data can be harmful, and you may lose all the data. It may cause inaccuracy and duplication of the data, which can result in errors of locating a product, product options, product images and videos, and all other relevant data.
Also, there is a high chance of data getting mixed up, and you may lose the critical product data and information during the poorly planned and executed migration process. In addition to that, your customers will have a bad experience of your site, which will result in a lower conversion rate. The SEO performance of your site may also take a dip, and you may lose organic traffic to your site as well.
To avoid this happening, you need a well experienced and certified developer of an Ecommerce platform you want to migrate to. If you’re going to migrate to Magento to scale and skyrocket your business, then you can hire a certified and experienced developer for migration to Magento.
- Migration of Customer Data
One of the essential things that also needed to be taken care of is customers. You don’t want to lose the data of your existing customers and want your customers to feel no difference once your site is migrated. All of them should easily sign in to your new site with all their data intact after migration, as they were able to do on your last platform but with some exceptions.
The thing here with your existing platform is that it will encrypt all the sensitive data like username and password, which other platforms don’t have the capabilities to decrypt. This makes your existing customers to create new credentials for the platform you migrated to but make them see that it is only for the security of their data. Streamline this as it does not look like a frustrating experience for your customers.
But other than that, you need to make sure that all other customer data like their purchase history, wishlist, payment details, and other things are intact, and no one has to go through adding that information again. Setting up a plan with your developers will help you out if any contingencies arrive.
- Migration of Essential SEO Data
Your store’s SEO performance should be the same as it was before the migration. It is not a thing to be overlooked because your store may lose the domain authority and ranking position for certain keywords. And it will impact your store very adversely.
To avoid this, you first need to list all your existing URLs and changes in them, then create 301 redirect maps. This will make sure that all the pages are present after the migration is over. Also, point out what things and content will not get migrated. Make sure that all the meta-information is transferred correctly.
Take up a technical SEO audit of your site regularly. And once the site is ready to launch, submit the sitemap URL to search engines and monitor the search ranking and traffic to your site & get success.
- A Total Change of Third Party Integrations
If you are using too many applications or extensions into your store, then those won’t work with the new platform of your choice. This is because the code structure of all the platforms will differ from each other. So, when you migrate from one platform to another, the third-party applications and integration won’t be of any use.
But still, you can use a similar kind of application and extension available for that platform. If you migrate to Magento 2 platform, then you can select Magento 2 extension of your choice. It won’t be hard and will not take too much time, but of course, some extra money will be spent, which likely will increase your budget for the whole migration process. Also, you can audit your platform what features are already provided, for which you don’t need any third-party integrations.
So, these were some of the most common difficulties and issues that can make or break your Ecommerce store. Data migration is the heart and soul for all the stores, and without them, your store will cease to exist. But with the help of experienced certified developers, this task will be easy to accomplish. Also, the SEO performance of your store should remain intact, so that you don’t lose any of the organic traffic coming to your store. You need to take care of the third-party integrations you currently have in your store because those won’t be able to make it to your new store with a different platform.
Make a habit of checking on the performance of your site after the migration process is completed. Collect and compare the data in your analytics before and after migration. You will be able to find out if your growth is sunk or if it is flourishing after the migration is done.