With the ever-changing business verticals, the mobile app industry has taken the market by storm.
Statista claims, as of the third quarter of 2020, Android users were able to choose between 2.87 million apps, making Google Play the app store with the biggest number of available apps. The Apple App Store was the second-largest app store with almost 1.96 million available apps for iOS.
With 5M+ apps to choose from, consumers aren’t forced to use any app that does not motivate them, no matter how much hours, effort, and money you’ve invested in its development and marketing. And, knowingly consumers spend 85% of their time on smartphones in apps, but only 5 apps see the massive usage.
What is the sense of creating an app that gives you no returns? To stand out in this tapping competition, it is necessary to eliminate what’s not working!
In this article, we are going to list out some of the best tips for succeeding as an app developer.
5 Tips to Make your Mobile App Development Success
The mobile application industry is one of the trendiest businesses in the world today. Here’re tips to improve as a mobile app developer, let’s have a look.
1. You’re not thinking about marketing.
So you’ve finally built your mobile app and are you ready to present it to the world? The mobile app industry is growing highly competitive with each passing day. By 2020, the app industry’s revenue is projected to reach $188.9 billion worldwide.
To combat the cut-throat competition of this explosively evolving app industry, with lots of options available among consumers, app developers are required to understand how crucial promoting an app is. App developers need a well-defined promotional strategy and allocate a sufficient marketing budget. However, here are great ideas to market your app.
- Start blogging for better search visibility.
- Create a dedicated landing page that converts.
- Research target market to determine demographics, firmographics, user-behavior.
- Asking for written testimonials.
- Build a teaser website, one month before.
- Reach out to influencers via email.
- Make your message tweetable.
2. Don’t underestimate your competitors.
Once you’ve created user-personas, set a target audience and it’s time to analyze your rivals (harmless one). Competitor analysis acts as a preliminary step in performing comprehensive market research and capitalization.
But, as an app developer, how are you gonna identify who your competitors are? Here are the best tricks to mark out your competition.
- Use tools like SimilarWeb, Alexa, Ahrefs to watch your competitors.
- Build a competitive analysis spreadsheet to get a basic understanding of what your competition offers.
- Copy and paste your competitors’ website URL on Alexa, Quantcast, to analyze the website traffic and user demographics.
- Knowing your competitors’ unique selling proposition by analyzing reviews on competitors’ apps.
- Keep checks on your competitor’s social media presence.
3. Measure your mobile app KPIs.
“KPI” stands for “Key Performance Indicator”, which helps you assess the performance of your apps. Mobile app KPIs provide you insights into how, when, where, and from which channels users are engaging with your app. From acquisition to engagement to monetization, there are some key KPIs that measure the performance of a mobile app.
Now, without further ado, here are the top 5 KPIs to focus on when assessing the success of your mobile app.
- User Growth Rate
- Downloads
- User Experience / Happiness
- Retention Rate
- Average Revenue Per User
4. Hire a reputable mobile app agency.
There are two ways to develop mobile apps and marketing, either you do it by yourself (if you are a full-stack developer and marketer) or hire a marketing team. It’s true, the first one sounds less costly, but requires a high level of expertise. It all depends on your budget, timeline, and specifications. Take a look at this smart tip on mobile app development for small businesses.
You have built your app, but have you realized the business goals you planned, and do you really know how to do the app marketing right?
You can easily outsource app development and marketing needs by hiring the right mobile app marketing company for your business. If you are confused about how to turn your idea into an app, tap the best mobile app development companies available over the web.
Here are the top benefits of choosing mobile app agencies over DIY.
- All your data and information are highly protected by the mobile app development teams.
- You get to work with an entire team, that’s an advantage.
- Another key benefit of hiring the development team is the expertise and customized support and services, offered.
- They are highly skilled in delivering a high-quality product, updated with the recent technologies
- Avoid the chances of getting legal issues, they know how to tackle them well.
- Hiring a reputable app marketing and development agency reduces manual labor and give trackable results every time.
5. Test! Test! Test! your app
Mobile app testing is a process of optimizing mobile apps by performing A/B testing by testing different variations of an in-app experience. You just can’t sit and hope for a successful mobile app release without testing it in the real-world environment. Mobile app testing assures a successful app launch
Here are a few things to do while testing your app.
Phase 1: Planning
Phase 2: Identify Testing Types
Phase 3: Test Case and Script Design
Phase 4: Manual and Automated Testing
Phase 5: Usability and Beta Testing
Phase 6: Performance Testing
Phase 7: Security and Compliance Testing
Phase 8: Device Testing
To sum up!
If you want your mobile app to reach millions, here are the top 5 things you can do as an app developer. Before you start with developing an app, it is necessary to understand what your target user base demands, analyze what sort of problem your app solves.
Apart from the above-mentioned tips, to create a successful mobile app, you can start blogging, add a video intro to your mobile app, and make your app visible online and much more.
Whether you are looking for quick tips and strategies for mobile app development for startups or businesses, keep an eye on the latest trends with us.
