Mistakes to Avoid When Choosing a Product designer

Choosing the right type of product designer is crucial for any business looking to bring a new product to market or boost an existing one. However, many companies make mistakes when selecting a product designer that can end up in costly delays, poor quality products, or even failure to bring a product to market. Of course, when you have the right product designers in Sydney by Ingenuity Design Group for your tasks, you can be sure that you get the best results. But otherwise, you must avoid inevitable mistakes when choosing product designers. Have a look at some errors outlined below:

Not knowing your own product needs

Before you even begin looking for a product designer, you need to have a proper and clear understanding of what your product is, what it does, and what you really want it to achieve. In addition, you need to know your target audience and even what they are hunting for in a product. This will help you find a designer who is the perfect fit for your project.

Not checking the portfolio of the designer

Before hiring a product designer, it is critical to review their portfolio to see if they have experience designing products somewhat similar to yours. Then, look for a proper designer who has experience in your industry and even who has a track record of delivering high-quality types of products.

Choosing a designer entirely based on cost

Though cost is an important factor in any business decision, it should not be the only aspect when choosing a product designer. A low-cost designer may not have the seasoned skills or experience necessary to create a high-quality product and may even end up costing you more down the lane.

Not checking references

Checking the references of a designer is essential to ensure that they have a good and positive reputation and have successfully completed similar projects in the past. Don’t hesitate to talk to their past clients to get a good idea of working with them and how they deliver on their commitments.

Missing out on their communication skills

Good communication skills are necessary when working with a product designer. You need to be able to communicate your vision and goals for the product effectively, and the designer requires you to communicate their ideas and progress to you. Hunt for a designer who is responsive and communicates clearly and confidently.

Not understanding the process

Before hiring a product designer, you should properly understand their design process and how they work. You require ensuring that their process aligns with your expectations and timelines, and that they are in a position to deliver on their promises.

Not seeing design aesthetics

A designer’s portfolio may display their technical skills, but it is even important for you to consider their design aesthetics. Look for a designer whose design style matches your overall product and target audience.

Skipping intellectual property rights

When hiring a product designer, it is critical for you to ensure that you have ownership of the product design and intellectual property rights. Make sure that the designer you are considering is willing to sign a contract that clearly mentions and outlines ownership and rights.


To sum up, choosing the right and effective product designer is essential for the success of your product. Dodging these 12 common mistakes can definitely help ensure that you find a designer who is a perfect fit.