As more of our day-to-day lives happen online, businesses looking for success need to have a competent Internet presence. But if your site looks bad, you’ll definitely take a hit in business. Use these tips to design amazing websites.
Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.
Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
To help you design a more professional looking site, do not include an image in the page background. A background image screams google seo low quality site, plus these site usually take forever to load. When you are going for a more professional look, the last thing you want is your visitors waiting forever because images are still loading on your pages.
When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.
If you want more visitors to your site, you need to design it in a way that makes it easy to update content. If your site can be easily updated it helps you to be able to quickly add new and relevant information. A site that is constantly updated will keep your visitors coming back for more.
Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
Employ a site map with your site. Website maps usually perform two important purposes. In the first place, they help readers better understand your navigation. They not only can locate what they are searching for, they can also see anything else you provide in one easy to see place. Site maps are also key when you are focusing on proper search engine optimization. Search engines find it easier to locate your site and “crawl” it.
As you’ve read, web design is not that hard to grasp. Once you understand all of the fundamental principles of web design, you’re ready to start incorporating your own unique ideas. To get the best results possible, use all of the tips you’ve read in the article above.