The AI marketing tools offered at the Markup Solutions are the new task masters for providing business growth to brands that want to build their online presence and improve customer engagement.
MarkUp Solutions has incorporated AI technology in its marketing solutions to provide the best digital marketing solutions for businesses. As the name suggests, MarkUp Solutions is a fusion of “Mark” and “up,” symbolizing adaptability to the constantly changing trends in the digital marketing industry. The AI tools provide a complete online makeover for brands that gradually develop their online user engagement and establish the brand as a successful business.
The company’s marketing expert, Ujjawal Soni, started a creative digital hub that leverages the best AI tools, helping marketers provide innovative ideas to brands for developing their online presence. An expert team of marketers creates ideas and implements them with the help of AI tools to generate online content for brand websites or social media sites. Their AI tools also track the performance of various marketing campaigns, providing insights based on customer data.
The BCG and IT industry apex body Nasscom presented a report saying that India’s AI market is growing at a CAGR of 25–35% and is expected to reach $17 billion by 2027. The report, titled “AI Powered Tech Services: A Roadmap for Future Ready Firms; AI and GenAI’s Role in Turbocharging the Industry,” launched at the Nasscom Technology & Leadership Forum 2024, mentioned that with the increase in investments in AI in India, the demand for AI talent is expected to rise at a 15% CAGR by 2027.
The report stated that IT buyers in 2023 will make top IT investments in AI (Artificial Intelligence) and ML (Machine Learning). India’s AI-skilled professionals, increased enterprise tech spending, and increased AI investments resulted in this increase in IT investments.
Global AI investments witnessed a 24% CAGR since 2019 and up to $83 billion invested in 2023 in applications like GenAI, ML algorithms and platforms, and data analytics. So, it’s quite obvious why marketing agencies like MarkUp Solutions have invested in AI tools to enhance their business marketing.
As per the feedback provided by experts in the digital marketing company, using AI tools is beneficial for marketing agencies in a number of ways. AI tools help improve work efficiency and enhance the performance of each marketing campaign that the agency works on, eventually establishing the brand as a trustworthy business in the market.
Some of the advantages of using AI tools are listed below:
Enhanced Data Analysis: AI tools speed up the process of data analysis by extracting information like customer preferences and target audience online behavior. By following market trends, marketers can develop future marketing strategies using all the information they get from data analysis.
Personalized Services: Agencies use AI-powered platforms to offer personalized services to their target audience. Machine learning algorithms can observe user behavior and suggest solutions according to their online preferences. With personalized solutions, marketers ensure better user engagement and conversion rates for businesses.
Predictive Analytic Tools: AI tools use customers’ historical data and current user insights to predict their future behavior online. They observe customers’ online behavior patterns to determine what they would like to view online. MarkUp Solutions uses predictive analysis statistics to stay ahead of competition by developing future marketing strategies based on possible market changes.
Automated Services: Repetitive services and operations like regular posting on social media, email campaigns, ad campaigns, etc. are time-consuming. When these services are added under AI automation, marketing professionals can dedicate their valuable time to creating new ideas for content and marketing strategies for the future.
One of the best digital marketing service providers in Gurugram, MarkUp Solutions, has over 7 years of experience in various sections of digital marketing. Their professionals have expert-level knowledge in web design and development, content creation, PR, growth marketing, and branding. The company is one of the most trusted digital marketing agencies in Gurgaon.
