Marketing for eCommerce: A Beginners Guide

There’s no better time than now to set up an eCommerce store. According to reports, an estimated 95% of all purchases will be made online by 2040.

However, you need to be able to reach customers if you want to stand a chance on the internet.

Marketing for eCommerce is something you can’t get wrong if you don’t want your business to lose money. Below are several online marketing strategies for eCommerce websites that will help you drive potential customers to your store

Build an Email List

Marketing gets expensive when you do it right. You need to spend a lot of time testing to find the right ads and people to market to. It’s a waste if you let people come to your website without promoting your email list.

Your email list gives your business a way to reach out to past and potential customers. Whenever someone comes to your website, prompt them with an opt-in box that asks for their name and email. Their information will go into a list that allows you to reach back out whenever you want.

You can use your list to follow up with potential customers that didn’t buy when they arrive at your site. Provide them informative content and exclusive deals that entice them to come back to your website and buy.

You can also use your email list to reach out to past customers. Depending on your email service, you can gather data about previous purchases to predict what offers your customers will respond to. Structure your offer right, and you’ll increase the conversion rates of your offers.

Create Audience Personas

It’s hard enough as it is to create an appealing advertisement. You’ll only create more work for yourself if you try to create one that appeals to everyone.

Create audience personas that inform you of the personality types of the customers you’re trying to reach. Your goal is to build advertisements that appeal to these specific demographics and not a broad audience.

Once you create your personas, you can start setting up your advertising. Instead of starting one big campaign, start several smaller ones. Craft your ads to speak directly to the problems that your customer personas have.

Unfortunately, you won’t necessarily create a winning campaign right away. You’ll need to craft several headlines and test each one to see which ones resonated the best with people. Once you find the winning ads that give you a positive return on your money, you can start ramping up your marketing efforts.

Visit this website to learn more about setting up winning advertising campaigns.

Start a Blog

You don’t want to restrict your marketing methods to paid marketing.

One of the largest sources of traffic on the internet is Google. It would be smart to focus on producing website content that ranks consistently.

You can accomplish this by starting a blog on your website. Your goal is to research the common problems people in your industry face. There are several free and paid keyword research tools on the market, so find one that can provide you highly searched questions that you can write blog posts about.

You don’t have to stick with one keyword per blog post when coming up with ideas. Ideally, you want to group similar keywords and add them all to your posts. Doing this allows you to create longer blogs that can rank for more keywords.

If you’re short of ideas, some paid competition research tools will show you the keywords your competitors rank for. Running a simple report can provide you plenty of ideas to start your blogging campaign.

Get on Social Media

If you want to reach the maximum number of people, you need to set up shop where they hang out. These days, that place is social media.

Use your audience personas to figure out which social media networks your potential customers spend the most time on. Set up an account on each of these sites for your fans to follow you.

Your goal is to engage with your customer base regularly. Send them informative and entertaining updates throughout the week to connect with them. The goal here is to form a relationship with your customers.

People who connect more with your brand are more likely to purchase from your store. This will make your promotional posts on social media more effective and bring more sales.

You also have the potential to go viral. Your social media followers can share your posts. If you create a popular post, you have the possibility of reaching a lot of people that you wouldn’t have reached otherwise.

Set Up Tracking Software

It isn’t enough to set up ad campaigns on other platforms and test them there. Unless you have proper tracking on your website, you won’t be able to figure out which ads are effective.

Website trackers like Google Analytics will keep track of which websites send you traffic. You’ll be able to see search engine traffic, social media traffic, and traffic from other web publishers.

Your goal with tracking software is to set up goal pages. When someone visits your site and lands on a goal page, it gets marked in your tracking software. You can use this to figure out if the people coming from your ads are taking actions you want them to take.

You can also assign dollar amounts to your goal pages. If you run ads to a page that sells a product, you’ll be able to compare each of your ad sets to figure out which ones actually produce sales.

Marketing for eCommerce Isn’t Easy

You can’t throw up an eCommerce store and expect to make sales right away. You need to use marketing for eCommerce to drive the people you’re looking for your business. Use the tips above to get started the right way.

If you’re interested in optimizing your website to make sales, our blog will help. Read our latest posts to learn how to design your website to get the most from your visitors.