It takes a lot of effort, money and time to get a perfect video that will be representing your business. Even when you hire someone else to make that video for you. Still, it will take a lot of time to get that perfect animated or explainer or live-action video created. The biggest of the efforts usually go to the revisions stage of the video. Because you want the video to be perfect because this video will be representing your business for a long time. That’s why to market video content is a very important aspect of your business.
So you got yourself a beautiful video for your business after spending a lot of time and money. Now it’s time to get to the next difficult part that is marketing of your video and this part also involves a lot of spending but if not done correctly you will be losing your money.
When you are market video content in a smart way you are making money, not just spending money because your ROAS is increasing day by day.
Today I will walk you through the process of video marketing that is followed by professionals
Plan your Video Marketing Strategy:
If you fail to plan, You plan to fail
Plan your marketing strategy for your video so that you are not met with surprises along the way or run out of budget on a platform. Or worse you are spending your money on the wrong platform. They are many digital marketing channels like Facebook Ads, Twitter Ads, LinkedIn Ads, Google Adwords, etc. Not all of them are for everyone, some of them are specific for some business e-g you cannot market your video about new job openings on Facebook that have to be marketed on LinkedIn.
You should plan ahead of time following
- Timing for marketing
- Planning of video content
- Buyer journey
Implementation of your strategy:
Now you have planned your video marketing strategy. This means you will have everything scheduled. Now all you have to do is follow the plan exactly. If the first thing you need to do is Facebook ad then start working on campaigns for facebook. Build different campaigns for all levels of your Funnel and make sure enough audiences are in there.
Make sure the ads you are running are getting well received by the audience use methods of storytelling to engage your audience with your ad and be there for them whenever they need any help.
Social media marketing is here to stay so it will be better for you and your business if you learn a thing or two about it.
Postings of your video for SEO purposes:
Your website is one of the most critical aspects of your business that’s why you should use the video you got to improve the SEO of your site so that your website has more chance to pop up in the search results of google which in turn gets you more traffic which eventually give you more leads.
Share your video to Youtube, Vimeo, Daily Motion and Huzzaz, etc. So that you get backlinks to your website which will improve the authority of your website and will help you attract more niched audiences.
Reporting of your strategy:
Keep a close look at your campaigns. Check the numbers you get with the KPIs you set in the planning stage of your strategy. Keep a look at the budget, CTR, ROI, etc. of the campaign so that you can make informed decisions based on the data that is available for you.
Keep a log of data every week so that you have an idea if a campaign is not performing well from the start of it just started going downside recently.
Optimizing your Video Strategy:
So you have implemented your strategy or parts of it but you are not getting the results that you were expecting. That happens to the best of us and never give away hope at this point. If you are running ads for Facebook try to be creative and dive into new audiences that may be interested in your content.
Test more and more audiences in Top of your funnel and stop those adsets where your ROAS is less than one and keep on adding more and more audiences to your adsets till you find the winning audiences and than scale on those audiences. It will increase the ROI of all of your campaigns. Always use custom audiences to target people who have shown interest in your content.
Tips to ace your video marketing:
Experts video marketers use some tips and tricks to streamline their process and minimize time and effort. These tips will also help you in getting more juice out of your efforts
- Keep your story interesting to attract more buyers
- Get to point in less than 5 seconds so that you don’t boor away your buyers who are looking to know about your product but you don’t tell them anything about your products in the first 5 seconds.
- Include a strong call to action to persuade your prospects to complete the action you want them to complete.
- Optimize your video content with subtitles and headlines so that if someone is watching your video at mute he can know what message you are trying to deliver.
This may sound like a lot of work but the video marketing will give your brand a lot of new customers and traction. If you are looking for inspiration for an explainer video about your business you can find it here at Best explainer videos.
Animation and video production are not a fad. With the introduction of technologies like VR more opportunites are being developed on daily basis in animation. Animators are also getting oscars for animation
This article was published on Time Business News