Introduction
Nowadays, almost everybody uses social media platforms like Facebook, Twitter, and Instagram. Thus, according to Mark Roemer Oakland, utilizing social media platforms is a great way to promote your business, products, and services. In the present decade, it is mandatory for popular businesses to maintain a good social media presence to improve brand image, reputation, and answer consumer queries.
The Promotions
Here are a few ways to promote your product on social media:
- Advertise your product to reach more of your target audience – It is pretty easy to run paid ads on social media platforms such as Facebook. In fact, social media platforms allow advertisers to target their ads according to demographics, age group, interest, income level, and much more. Highly targeted ads offer better ad click-throughs and higher conversion rates. You can even gain specific insights as your ad reaches more potential customers, which can be utilized in the future to create better ad campaigns.
It is also easy to create custom or lookalike audiences that open up more possibilities. And retargeting users is a cost-effective way to create more sales. However, it is also necessary to experiment with different ad sets and understand the information properly to not burn through your money and produce the best ROI.
- Create an official group or page – Creating an official company page is a must for any business because it is free and a free way to advertise your business. You can fill the about section of the page with all the relevant information that a customer would find helpful such as the link to your website and other contact information.
You can regularly post on your official page to promote your products or services and other helpful information with branded hashtags so that it is easier for the audience to arrive at your page. Creating a group also provides similar advantages and allows members of the group to discuss or review your products too.
- Run contests, deals, and promotions – Running giveaway contests, discount deals, and special promotions in an active group or page is a great way to boost short-term sales and increase the engagement of your followers. You can also advertise groups that allow other businesses to promote their products and services.
- Leverage influencers to build social proof – Building a partnership with a social influencer in your niche can be a very fruitful experience. You may gift your product to a popular influencer in exchange for genuine reviews or simply pay them to leave a shoutout. In either case, it can significantly boost the popularity of your product and help you elevate your brand reputation if the endorsement is good and from a well-known public figure.
Conclusion
Mark Roemer Oakland believes that it is crucial for businesses to create creative visual content to produce better engagement in social media. Instead of posting only text posts, it is better to post videos, images, and other types of visual content to grab the attention of users and focus it on your product or services.
