Make Your Social Media Account More Productive Using An Instagram Post Scheduler?

The simplest way to save time on Instagram so that you can concentrate on what matters is to learn how to schedule posts in advance.

As your Instagram marketing strategies become more complicated, a scheduling tool becomes more valuable. This is accurate whether you are in charge of a sizable staff or a small business. When some of the tedious tasks are automated, creating and sharing consistent, high-quality content becomes easier.

The best Instagram scheduling tools for business, creator, and personal accounts, as well as instructions on how to use Facebook post scheduler and Instagram post scheduler, are covered in this article.

How to plan Instagram postings (for Business accounts)

1. Are posts on Instagram Business able to be scheduled? Yes, you can!

  • Connect your business Instagram account to your social media management system.
  • In the lower-left corner, click the icon for your profile.
  • Select Social Networks and Teams next.
  • In the bottom-left corner, click + Private Network.
  • Click Connect with Instagram after selecting Instagram from the list of networks.
  • Enter your account information.

2. Write your Instagram caption

Select Post by clicking the Create icon on your Hootsuite dashboard.

Select your preferred Instagram account from the list in the “Post To” field.

Go ahead and upload your images now (or select them from your content library). You should also include your location, relevant hashtags, relevant account tags, and an engaging caption. A preview of your draught will appear on the right. If you haven’t already, it’s simple to get your photo ready for Instagram. To crop your image to the necessary aspect ratios (1.91:1 or 4:5), apply a filter, and make other edits, click Edit Image.

3. Determine when to post

By posting when your audience is online, you can connect with them. Additionally, early engagement gives the Instagram algorithm a push to surface your content in more users’ feeds by signalling to it that people like it. Based on your posts from the previous 30 days, Instagram’s Best Time to Publish feature will tell you when to post most effectively. To determine when your posts had the greatest impact, based on the average number of impressions or the engagement rate, it groups posts by weekday and hour.

Save your post draught and follow the guidelines below to determine the best times to post.

  • Select Analytics from the menu on the left.
  • Click a Best time to publish after that.
  • Choose the Instagram account to which you are posting from the dropdown menu at the top of your screen.

Based on the past performance of your account, a heatmap will be displayed to you that will highlight the ideal posting times. To find the time that will be most beneficial for your unique objectives, you can switch between the two tabs “Build awareness” and “Boost engagement.”

4. Plan your post

Okay, this is the simple part. Choose the day and time you want your post to go live by clicking Schedule for Later in the bottom right corner of the page.

Once you choose a date, you will see a few suggested posting times if you skipped the previous step and didn’t visit analytics to find your best times to publish. You can manually set a time or choose one.