According to the reports, about 80% of the population is outside most of the time. Informal channels provide an excellent advertisement to the masses as compared to other commercial mediums.
Billboard advertising is considered an old school idea of gaining an audience, but this medium can never go in vain. As most people are outside most of their time, so more people are exposed to the ads. So, it is considered the right way that makes your business stand out through billboard advertising. Placing signs for businesses at roadside grab the attention of every pedestrian. Similarly, signage at various platforms can grab the targeted audience effectively.
Billboards can be placed anywhere according to your targeted audience. They can be placed at bus stops, railway stations, airport terminals, inside malls, and outside offices and shops. A billboard is a strong tool to advertise:
- A new campaign.
- An effective message.
- More than 1 brand.
- Discounts & Promotions
- New collections
- Addition of a new service etc.
Billboard advertising stands out on many factors that enhance the impression rate. These factors include:
- Demographics: It refers to the age, gender, and other related characteristics that you want to target in your advertisement.
- Circulation: Weekly or monthly viewers of any advertisement regularly.
- Impressions: Number of people who see the billboards. It depends on its size, visibility, and distance from the passing traffic.
Digital signage magazines are also available along with designing websites where you get perfect ideas of conveying a strong message, lower third, and promotional offers in a single template. Joucer magazine is also the best thread of this idea. Revise and Penji are the best signage for designing platforms.
You are now coming to the point of how all this advertising makes your business stand out. Unlike digital advertisements, you cannot avoid this. The more creatively you deliver your message, energetic and memorable it will be because:
1: Billboards cannot be avoided:
The audience is guaranteed in this case. Due to the location and creativity of displaying an ad, it is very tough for the audience to ignore the ad.
If a billboard has an eye-catchy image or elements, people are automatically forced to stop and read the ad.
2: Exposure to more audience:
Only a glance is enough to boost the exposure of your message. People of all ages, gender, and races are exposed to this form of advertisement equally.
A digital ad is only exposed to limited audience depending upon the availability of internet connection and search engine optimization or other facilities.
3: More than one message advertisement:
When coming to conveying messages, a billboard is enough to advertise the positive message, sales, promotions, and other informative news all in one. You can advertise more than one ad at the same time. The best thing is that both the ads are exposed at the same time and the same audience that makes your business stand out incredibly.
4: Less effort, more advertisement:
An idea makes an ad stronger to reach the maximum target-oriented population. For billboard signage, no effort is required as in case of social advertisement where people have to turn on their gadgets and browse before purchasing the service. An effort is required in creating the best idea and then the best designing of the ad. The design must be BOLD and SIMPLE.
It was then considering the LOCATION wisely. Then a single glace is enough that pays all the effort.
5: Flexible and cost-effective:
Many business owners spend a lot in digital marketing and still get zero response. It is not the case in this scenario. Billboard ads are inexpensive, repetitive, and flexible. Double-sided billboards are also used to convey two messages of one ad at the same time.
6: Learning environment:
They also design of a learning environment by conveying a compelling message. Just like in the times of pandemic, any sanitizer ad will convey an awareness message to the audience.