Magento Website Development: Tips for Your Magento Performance Optimization in 2020

June 17, 2020June 17, 2020 karan

Magento powers a large part of the internet, and it should not be a surprise that Magento is dominating the eCommerce niche. As soon as Magento was launched in 2008 it gained popularity as a leading eCommerce platform because it is open-source code, easy coding platform, and includes advanced features. Due to this, Magento is the second most popular eCommerce platform and is powering more than 250,000 online stores. The professionalism of Magento has a huge impact on the world, the platform amasses a huge community of professionals and Magento developers who are constantly helping and serving the clients. The most notable brands like Nike, Coca-Cola, Ford, Fox Connect, Samsung and much more power their web stores with Magento. If you want to build an effective feature-rich website, you need to look for the best Magento development company to help you get the maximum value for the money you spend. Let’s discuss the latest trends that an online brand should follow in order to be successful on the platform.

How to Optimize Magento 2 Performance?

Personalized Experience

Since the companies have understood the importance of digital marketing, eCommerce has become highly competitive and needed out of the box ideas to be extraordinary to sell products. Getting personal with potential customers is being observed as one most effective way to turn potential customers to your loyal customers. Many Magento developers are working to make personalized experience makes it easy for the customers to shop. You can try various methods for instance: sending emails and texts to users based on their shopping experience can help you with the sales.

Use of Artificial Intelligence

Technology is at its peak right now and using them to ease the life of people is the greatest thing anyone can do. Artificial Intelligence has already become a significant component of a flourishing eCommerce website. AI and chatbots are already being used in the eCommerce industry, and all of them have a lot of gains out of it. AI with Magento helps brands target the interested customer and helps in delivering a personalized shopping experience.

Use of Parallax Scrolling and Call To Action

If you want Magento website development and make your website more attractive, then you can use parallax scrolling. If your site has a lot of inventory then parallax scrolling helps it remain impressive and useful with the size. This technique allows you to improvise storytelling, by huge amounts of data in reduced time periods. This creates a better chance to hire Magento developers for creating more engaging UI and UX.

The main factor is that an appropriate CTA can make a huge difference among thousands of online store conversions. If you don’t have a well-designed method for web placement and design of various CTAs, users will have a harder time when they shop, purchase, and check out on the store.

Use of High-Quality with Awesome Content

You might have heard it a thousand times “Content is King”. Good content and product images increase your conversion rate. Hiring a professional content writer and extraordinary photographer to click the images of products from different angles to help interested buyers understand what it exactly looks like. A video of the products is another hottest trend in the market which can help you improve online sales for your Magento website.

Push Notifications and Mobile Friendly Sites

Pop-ups and push notifications are great ways to increase the customer base. Push notification on the web opens up new possibilities for Magento 2 development company in 2020. If you have an online store then you can’t wait for the customers to visit your site and learn about the current offers. Push notifications allow them to know about the addition of the new products, current deals, discounts and special offers going on your site. Magento offers push notification which has already helped many online stores with an increase in sales.

Every third person in the world uses a smartphone and has access to the internet. This statement is enough to show the importance of mobile-friendly sites. Most of the eCommerce stores that have online stores are moving to hire Magento developers to build their store using Magento website development. Mobile-friendliness is the most important feature to capture to find success in this competitive online market. While Magento 2 development, developers must follow specific rules by making their platforms mobile-friendly. Thus, it provides its own seamless experience for customers to shop anytime and anywhere.