Magento Store Development Best Practices To Follow

Magento is one of the top-rated e-commerce networks you can find. It is a simple, easy-to-use, reliable, and open-source network that some of the world’s leading brands are using today. 

Magento comes with lots of in-built functionalities that make it stand out from the rest. Most small e-commerce businesses prefer Magento because of its high scalability, easy development, and growth.

If you’ve been using Magento for your e-commerce and you want it to grow your website, you are on the right page. Here we give you some tips to use this programming technology to develop your store and increase sales. With these best practices, you can reduce bugs on your site and improve the maintenance of your website.

1. Observe the coding standards 

Every code has a style of writing, and you should observe these standards. You should avoid editing core files that can break the default behavior of Magento. This can leave your site more vulnerable to bugs. 

The coding standards that you set will make your code compatible and easy to maintain. You give your code a professional look and make it easy to read when you edit and follow the guidelines for Magento coding. Always ensure your Magento coding standards are always on PSR1, PSR4, PSR2, and Zend coding. 

I recommend taking the help of a Magento development agency such as Bing Digital to understand your business goals, audit your current set-up, and design a website that turns more clicks into conversions. 

2. Refrain from creating helper classes

Utility classes are those classes with static methods you won’t find anywhere else. They work against any object-oriented programming principles because they are an anti-pattern.  

A helper class will always attempt to solve multiple issues in one class, and this way, it can break the single responsibility principle. 

For example, if you use static functions that only work in Class A to create a Class A and Class A Helper, you should think of all the functions that make up Class A. Always avoid creating helpers classes if you want to get the best results from Magento.

3. Create codes that are replaceable 

Creating a replaceable code in Magento is one practice you should stick to. Designing a replaceable code in Magento is just as useful as reusing it. 

When you come up with a replaceable code, you make it loosely coupled and modular, which means you can improve it in the future or update it. 

It is often a common practice to replace codebase with new and better code. This happens when new strategies and bugs are available. 

4. Create simple menus 

You should focus more on creating simple menus. As you begin to offer a wide range of products in your store, you should focus on increasing your listings. 

When listings grow, it can often result in conflicts because you want to show your customers that you have a wide range of products to offer. You also don’t want to have a cluttered website, especially on the landing page. 

To avoid cluttering your site, you should group your products in different categories. Create different subcategories. Once the visitors begin to browse your website, you can introduce them to the sub-category to check more products. 

Make it easy for your customers to go through different pages on your site to increase your conversion rates.

5. Use the correct product details 

How you describe your products on your online store is vital. With product details, you are simply explaining what the product you are offering does and what makes it unique. With the right product details, you open possibilities and  push customers to create interest in the product. 

When you couple descriptions with images, you make any product saleable online. Try to be brief, concise, and accurate with your product details. With Magento, you have different customization options which can make your shop stand out from the rest.

6. Employ powerful filters and search 

Magento comes with reliable filter and search options you can implement on your website. This feature helps when you have lots of products and categories to include on your website. Implement the Magento Advanced search extension on your website and extend the auto-complete pop-up on your site. 

This plugin will display accurate results based on what most customers are searching for on your site. It makes it easier for visitors to find what they are looking for on your site. Search and filter features will also add more categories and CMS pages to your website.

7. Build a mailing list 

If you want to grow your online shop, you have to focus more on your customer base. Reach out to customers right in the comfort of their phones and make them come back to shop. When people visit your website, and they don’t find what they are looking for, they are not likely to come back. 

You have to follow up on customers that don’t return to your shop by reaching them through their emails. You should focus on growing your email list. Collect customer email and other contact information when they visit your store and create a mailing list. 

You can use pop-ups to collect emails from customers that visit your website for the first time. Most customers will not be willing to share contact information with you. Therefore, if you want to attract them to sign up, you can offer discounts and coupons to anyone who shares their email address. 

8. Use social proof to build trust

If you want to develop your online store, you should focus more on building customer trust. When you’re offering a wide variety of products, some may not meet customer expectations. Therefore,  ensure you give honest reviews of any products you are offering. You want to ensure your customers are getting value for every coin they spend on your products. 

You can encourage your repeat customers to write honest reviews about products they shop from your store. Publish both positive and negative reviews if you want your target customers to trust your store. Negative reviews show customers the drawbacks of products they are about to buy from your store.

Final Thoughts 

These are some of the best practices you can follow to make your Magento store stand out. There are various best practices you can add to his list to make your store stable, attractive, and less vulnerable. 

Focus on reducing downtimes and choosing a well-secured network for your website to boost user experience on your site. Always stick to some best practices that make your store appealing to visitors.