Magento is a leading eCommerce platform and a content management system (CMS) designed for online retailers to easily create and manage their own websites. Magento is an enterprise-grade solution for managing complex digital commerce experiences at scale. A multichannel marketing platform that is used to power sophisticated web and mobile applications. Magento’s strength is its flexibility. You have full control over how things work. You can respond to trends very quickly.
Magento is available in two editions:
- Magento 2 Open Source – Free version
- Magento Commerce – Enterprise version
In this article, we are going to overview the list of features offered by the Magento Open Source edition. We have highlighted the following aspects:
- What is Magento Open Source?
- Magento Open Source Feature list
- Key Takeaways
What is Magento Open Source
Magento Open Source is a highly advanced e-commerce framework that is open source, fully customizable, extremely flexible, and comes with a well-organized administrative panel. Its goal is to assist brands to create and grow unique online stores easily with the help of a suite of features they offer. It gets a lot of attention and is easily noticed by new businesses for a reason: it’s free.
What sets apart Magento Open Source Platform is its features with plenty of customization options to promise powerful, secure, and reliable online/digital stores.
Magento Open Source Feature List
We’ve put together a list of the complete set of features, offered in Magento Open Source Edition.
Integrated checkout, payment, and delivery
● Integrated Checkout
The integrated checkout system is designed to allow customers to complete their purchase transactions without leaving the site. A customer can select shipping options, add items to the cart, review the order details and proceed to the checkout page.
Integrated checkout module comes with Magento’s checkout flow. A user can finish their order without leaving the site, making checkout faster and easier than ever before. The integration makes it possible to have products added to the cart and place orders on any page on your website.
Offer a one-page checkout process. Customers can check out and complete purchases without registering with your store.
● Instant Payment Notification
Instant payment notification helps customers to pay easily without waiting for shipping confirmation.
With the built-in payment gateway, users can securely pay for goods and services online. You get access to thousands of merchant accounts at no charge and can choose between various business credit card processing options.
Payment methods such as credit card, PayPal, bank transfer, and cash on delivery are supported. The checkout page includes a selection box to identify the payment method.
● Delivery Module
Delivery modules allow merchants to provide customers with shipping options in addition to billing methods. Merchants can offer free shipping, standard shipping rates, and even third-party shipping providers for specific regions. You can offer free shipping on specific products.
Customer can choose their preferred mode of delivery at the time of purchase. Different types of delivery services are available depending upon the product category selected by the customer. Automatically get shipping rates from major shipping companies like FedEx, UPS, etc. Display to which country your website can ship products based on the chosen shipping option. Allow customers to track their orders from their accounts.
Mobile Optimized Shopping
When customers browse your ecommerce website from mobile devices, they expect a fast, responsive experience. As mobile device usage continues to increase, we encourage businesses to adopt a responsive design approach to improve the shopping experience. The mobile-friendly design ensures smooth navigation while using mobile devices. Customers can access the website on handheld devices of various screen sizes.
Global Selling
Global selling enables merchants to sell their products to customers worldwide. Support for multiple currencies, languages, and local tax rates, automatic product translation in various languages, support for fixed products taxes like VAT-ID 2, DEEE/WEEE, etc., and use of cookie notification to comply with local laws.
Catalogue Management
Managing product inventory is not straightforward; however, it can be simplified with the help of catalog management tools. These tools manage stock levels, track prices, and keep records regarding sales and returns. All of these tools work together to ensure accurate data collection, increased efficiency, and improved customer satisfaction.
Catalog management provides tools for managing catalog information including adding/deleting objects and categories, editing object attributes, and generating reports.
Set up different types of products along with an option to add an infinite number of product attributes. Easy inventory management and timely notification for out-of-stock products, advanced pricing rules, product customization with product attachments, texts, images, etc.
Instant Purchases
Instant purchases make it quick and convenient for shoppers to purchase items right away. Shoppers don’t need to wait around for shipping information, return authorization, or shipping confirmation.
Extended functionality via App Marketplace
Enhance and extend the performance of your Magento Website by additional functionalities with 1000s of free and premium Magento extensions and themes from Marketplace. You will get extensions for everything from Marketing, Accounting, Shipping, and Security to Customer Support. This can help you to easily meet your goals. You can also hire a Magento developer who can help you in extending website features and functionalities.
Site search
Improve the customer experience by offering advanced search option that enables more accurate and intuitive product searches. Customers can easily browse the catalog and product pages and will be able to find the products faster, which increases the chances that they move to the checkout process, cart abandonment rate will be decreased and higher sales.
WYSIWYG Page Builder
Built-in, visual drag and drop content management solution and editor to build a content-rich page and customize layouts without coding. Update any change immediately on the backend of the builder using real-time editing functionality. Users just need to add and customize content types, such as videos, images, banners, sliders, and so on.
Admin Panel
User-friendly and easy-to-use admin panel for easy store management. One can manage multiple, set roles, assign administrators, grant permissions to various features, get access to the various modules, set support for multiple languages, shipping methods, currencies, Tax rate management, Third Party Integrations via APIs, import and export data in bulk, and many more.
Easily Start Your Small Online Business with Magento
Magento is one of the most famous ecommerce platforms on the web today. What makes it stand out from other similar solutions is its unique ability to provide an intuitive user interface, powerful marketing tools, complete customization, and strong support. Magento caters to the needs of any kind of eCommerce business that needs: a reliable solution to grow their online business, high flexibility, and customization, unlimited performance, scalable, platform with a wide community of developers, regular security updates, multiple languages, currencies, and shipping methods, etc.
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Author Bio:
Vishal Lakhani: CEO and Magento Solution Specialist at Rock Technolabs, with over 10+ years of experience in eCommerce. Apart from blogging and playing with Magento, he loves to read, travel, and learn new technologies that help make the development process easier and more appealing to clients.