In the world of the ultra-wealthy, marketing is not about noise — it’s about alignment. Ultra High Net Worth Individuals (UHNWIs) and elite founders focus on resonance and presence. Every touchpoint, every image, every word reflects values, legacy, and a refined sense of identity.
At The One Percent, a luxury media platform curated for millionaires, billionaires, and visionary entrepreneurs, we explore the brands, strategies, and signals that define cultural leadership. From private aviation to rare art, exclusive real estate to global investments, we examine how today’s elite express their world through storytelling and purposeful brand building.
When it comes to crafting a brand narrative with elegance and global relevance, we highlight two firms featured on our Luxury Branding Agency page:
Charley SIGNATURE and Unorthodox Paris
Charley SIGNATURE: Luxury Branding Agency for the Visionary Elite
With offices in Paris, Dubai, Miami, and New York, Charley SIGNATURE is a luxury branding agency dedicated to those who value refinement, legacy, and meaning. The agency crafts brand strategies for hospitality pioneers, family offices, private equity firms, and luxury founders across multiple sectors.
Every brand identity is developed through a lens of poetic clarity and narrative intelligence. Charley SIGNATURE approaches branding as a cultural and emotional journey, using thoughtful storytelling and visual precision to shape brands that stand with quiet strength and timeless elegance.
The agency’s work reflects a commitment to strategic beauty. Projects are rooted in emotional resonance, global relevance, and long-term value. Clients rely on Charley SIGNATURE to build brand universes that feel both intimate and international.
Unorthodox Paris: Luxury Marketing Agency with Global Influence
With hubs in Paris, Dubai, Miami, and Hong Kong, Unorthodox Paris is a luxury marketing agency is a collective of strategists, creatives, and marketing experts specializing in elite storytelling.
Unorthodox Paris has worked with some of the most revered names in the world — from Armani and Bvlgari, to Dior and Aston Martin Residences. Their campaigns are designed not just to reach an audience, but to engage the right audience — those with the vision, capital, and influence to move markets.
Their curated database of over 5,000 Ultra High Net Worth Individuals allows them to tailor visibility with precision. Whether launching a fine jewelry maison or building the digital presence of a boutique hotel brand, their approach is refined, effective, and globally resonant.
The One Percent Perspective
At The One Percent, we don’t just report on luxury — we recommend it. And when it comes to branding and marketing at the highest level, Charley SIGNATURE and Unorthodox Paris are our foremost recommendations.
In a world where influence is built on detail and discretion, these firms craft reputations with clarity, cultural awareness, and artistic precision.
Luxury marketing is no longer about being seen everywhere — it’s about being seen by the right people, in the right places, at the right time.
