You’ve heard these buzzwords often in 2020 – digital transformation, business analytics, and big data. In fact, you’ve heard them so often, they’ve made top 10 hated buzzwords charts. But, when we take a deeper dive into why these words are being used, we see a common trend. No matter where you look from Gartner to Forrester, businesses are accelerating their digital journeys using smarter, predictive marketing technologies powered by AI and ML. Technologies so powerful that their stocks propelled the S&P 500 index to new heights, overcoming the severe bear market in 2020.
Let’s hone in on big data and business analytics in particular. The global big data market size is estimated to grow from 138.9 billion in 2020 to 229.4 billion by 2025, a compound annual growth rate (CAGR) of 10.6% during the forecast period – creating a massive opportunity for investors to cash in on growing business analytics and marketing technology companies. Gartner confirms the trend in their Annual CMO Spend Survey Research report “martech maintains 26.2% of marketing budget despite of uncertain times.” The article continues that technology spend will account for the largest proportion of marketing budgets when compared with media, outsourced agencies, and in-house labor. CMOs surveyed remain bullish about martech heading into the next 12 months – 68% expect their (already significant) investments to increase.
As marketing teams go in-house during the pandemic, the need for sales and marketing alignment is essential more than ever for business growth. It was actually proven that aligning these teams helps generate a 32% higher revenue, retains 36% more customers, and achieves 38% higher win rate. So, which tech stocks align with the predicted 2021 trends as marketing teams move in-house and continue their martech investments? Some analysts recommend the tech giants: Amazon.com (AMZN), Facebook (FB), Alphabet (GOOG, GOOGL), Slack Technologies (WORK), Microsoft (MSFT) while others look for high-growth technology companies that are not well-known names – stocks that have slipped under the radar and may be undervalued — at least until investors realize their long-term potential and dive in. For investors looking for new high quality tech stocks with growth potential, we suggest looking no further than the SaaS analytics leader, Fastbase, Inc.
Fastbase Market Potential
Launched in 2016, Fastbase, Inc. represents one of the top private martech companies that we believe will have the biggest upside in 2020 from their current price. Fastbase has one of the largest business databases in the world analyzing web analytics from Big Data. Since launching in June 2016, over 1M businesses have signed up for the service ranging from Fortune 500 companies to blue-chip brands from over 138 countries. The company has built a predictive analytics sales and marketing lead generation machine that’s disrupting the $170 billion dollar analytics, marketing, and lead generation market.
Fastbase has just released its leading tech product called LeadScoring that automates lead generation and empowers marketers to view their customers’ digital footprints. It is well positioned to attract B2B businesses improving their digital marketing tech stack while growing their sales pipeline.
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