Logo Design Options: 5 Different Options for Your Next Logo Design

Want to know what makes a company, brand, sports team or pretty much anything instantly stand out from the crowd? It’s their logo design.

And when it comes to the actual process of designing a brand identity or logo, there are a million decisions that you will have to consider when it comes to choosing the best design for the company. Such elements and factors include font, style, pictures, color palette, and more.

The good news is, the days of hiring an expensive graphic design team to create your logo are now over. With the use of a free logo maker, anyone can create a logo or brand identity within a few simple clicks of a button. No software or design skills required.

With all of this in mind, we have assembled a list of the key types of logos to select, while also moving through the overall logo design process.

Let’s get started!

Monogram Logos (or Lettermarks)

Monogram Logos or letter marks are logos that consist of letters, usually the company’s initials. Are you getting the idea already? IBM, CNN, HP, HBO are the initials of several well-known companies with very long names.

They’ve each turned to use their initials for brand-identification purposes with 2 or 3 letters to recall. So it makes sense for them to use monograms to represent their organizations, often called letter mark logos.

A lettermark is a logo based on typography that consists of a few letters, typically the company’s initials. The letter mark is all about simplicity. Using only a few letters, the lettermark logos effectively streamline every business brand if they have a long name. For instance, how much easier is it to say and remember NASA than the National Aeronautics and Space Administration?

The type of font you choose is crucial when the emphasis is on initials in order to ensure that your logo does not just portray the theme of what your company does, but that it also works when branding on other materials like business cards. Often, if you’re not already an existing organization, you may want to add your full business name below the logo so that individuals can see who you are right away.

Wordmarks (or Logotypes)

A wordmark or logotype is a font-based logo that focuses on an organization’s name alone, equivalent to a letter mark. Think Coca-Cola and Visa. When a corporation has a concise and distinct identity, Wordmark logos work very well. A perfect example of this is Google’s logo. The name itself is catchy and memorable, but the logo helps establish good market loyalty when coupled with strong typography.

In this case, typography would be an important decision, as with a lettermark logo. Since the emphasis will be on your brand, you will want to create a font that captures the essence of what your company does. For instance, fashion brands prefer to use clean, stylish fonts that feel high-end, whereas legal or government agencies almost often adhere to conventional, ‘heavier’ text that feels secure.

When to use lettermark and wordmark logos:

  • If your company happens to have a lengthy name, imagine a lettermark logo. Condensing the brand name into initials will simplify your design, and it will also be easier for consumers to remember the company and your logo.
  • If you’re a young company and need to get your name out there, a wordmark is a smart decision, make sure your name is short enough to take advantage of the design. Anything too long might seem too cluttered.
  • A wordmark logo is a smart choice if you have a separate brand name that can be memorable to your customers. Getting your name in a beautiful, crafted font would make it all the more memorable and unique for your company.
  • In marketing materials and branding, both lettermark and wordmark logos are simple to reproduce, making them highly adaptable choices for a new and evolving business.

Pictorial Marks (or Logo Symbols)

An icon or graphics-based logo is a pictorial mark (sometimes called a brand mark or logo symbol). When you think of a “logo,” it’s usually the picture that comes to mind: the famous Apple logo, Twitter bird, Target bullseye.

Each of these corporations’ logos are so emblematic, and each name is so defined that the audience can automatically recognize the logo. Because of this, for emerging businesses, especially those without strong brand recognition, it can be a tricky logotype to use.

If you choose to go for a pictorial logo, the main thing to consider is what image to pick. This is something that will stick with the business throughout its lifetime. Therefore, you also need to think about the wider implications of the image you choose.

Some popular logo designs using the Pictorial Marks style include Apple, Twitter, and Target — which you can see below.

Abstract Logo Marks

An abstract logo mark is an abstract geometric shape that reflects the brand instead of a familiar image, like an apple or a bird. The BP starburst-y logo, the Pepsi split circle and the strip-y Adidas flower are a few prominent examples of the abstract logo mark.

Abstract marks are great logos since they reduce the brand into a single image. However, instead of being confined to an image of something familiar, abstract logos allow you to create something completely original to reflect your brand.

An abstract mark’s value is that you can symbolically express what your business does without relying on a particular picture’s cultural implications. You can assign a meaning you want your audience to believe and develop emotion around your brand through color and shape. Think about how Nike’s swoosh means movement and freedom. That’s what I’m talking about.

The Emblem

The emblem consists of a font inside a sign or an icon; think of badges, seals and crests. These logos tend to have a classic look and can have a striking effect. For many colleges, companies or government departments, emblem logos are the go-to option.

The automobile industry is still very fond of emblem logos. Though they have a classic theme, some businesses have successfully modernized the conventional emblem look with a 21st-century logo design. An example is the iconic mermaid emblem of Starbucks or the famous crest of Harley-Davidson.

Since they can be less flexible than the other types of logos because of their lean towards greater detail and how the name and icon are rigidly twined, such an intricate logo design will not be easy to reproduce across all branding.

A busy logo can become too difficult to read on a business card as it has to be shrunk so small. Also, it makes it harder to embroider this kind of logo on hats or shirts because of all the detail.

So keep your design uncomplicated as a rule and you’re going to walk away with a solid, bold look that’s going to make you look like the ideal professional.


logo designing serviceIf your logo does its job correctly, it will create positive associations between your company and target audience. So, what type of logo will get the job done? With your knowledge of the five logo designs above, you can now decide which type of logo will suit your brand.