As lockdowns are being reinstated and are intensifying in many nations across the globe. Both small and large organizations are witnessing major changes in the ways they operate. Under these dire circumstances, what do local businesses actually require? They need to understand, learn, and cultivate new ways to sustain and thrive during. These difficult times and be there for all their customers despite the obstacles that are coming on their way because of the coronavirus pandemic. And only local SEO could help businesses to stay afloat during the COVID-19.
Local SEO Critical for Businesses to Navigate COVID-19
Several local businesses prefer to stay offline since they cater exclusively to the locals and they are happy with their small physical stores. Maybe some of them are having an online presence. However, they are not actively involved in interacting with their clients or keeping their social media accounts active. However, with the adverse impact of COVID-19 on small businesses and big ones alike, the scenario has changed dramatically. Numerous local businesses have realized the importance of being in constant touch with their customers online and the best way of communicating with theist prospective and present customers is by providing their products and services online. Optimizing your site for your local business is the key to keep these small businesses thriving despite the depressing coronavirus environment.
As per the https://www.businesswire.com, the year 2020 is regarded as the year that is dedicated to the customer. Optimizing for your customers is certainly the new mantra. Around 71 percent of the participants in this study have admitted that because of the COVID-19 limitations, brand new techniques have emerged and are very much effective in providing services and products to clients. Here are the best ways of making your local Search Engine Optimization successful.
Come up with a Useful ‘Google My Business Account’
Under the circumstances, the most effective way of boosting your rank on Google Maps and gaining greater visibility in the local results on Google search is simply by focusing your attention on making your Google listing or your Business Profile fully-optimized. You must come up with all the necessary information on the dashboard of your specific Google My Business Account so that all the valuable information would be incorporated seamlessly into your Business Profile that would appear in the search local results on Google search engine, Google Maps, and even the Google Search Knowledge Panel.
For optimizing your Google My Business Profile you must make sure that you:
- Start by creating an impressive My Business account. Go about verifying your business’s ownership.
- Provide updated and accurate data and information
- Incorporate specifically your brand’s logo, acceptable payment methods, hours of operation, the service or product your offer, and a host of pictures.
- Motivate your clients to post reviews online regarding your business.
- Respond to all customer reviews sincerely.
- Keep publishing fascinating posts that may be used as a vehicle to announce the introduction of new products, special offers, and upcoming events with Mike Giannulis.
Take Advantage of Online Business Directories
Online business directories appear inline as websites such as Foursquare, Yelp, MapQuest,
Online business directories are informative and useful websites like Yelp, Foursquare, Yellow Pages, and MapQuest, etc. There are many other useful directories online that could be accessed easily. If you insert your precise local business name, contact number, and address into these popular directories, this would go a long way in boosting your overall local SEO.
Your firm’s listing must include fundamental and mandatory information such as the following:
- Correct business name, complete address, and telephone number that is consistent across all online directories.
- A meticulous description of your product, service, and overall business.
- A backlink to specifically your business website.
Voice Search Optimization
With the increase in mobile devices and the rise of voice assistants, experts are sure that voice searches are on a steady but rapid growth trajectory over the years to come. For your local SEO strategy, then, you must also optimize keeping the user’s speech requests in mind rather than just their typed search requests. Voice search will grow rapidly in the coming years. Statistics reveal that customers are likely to use long-tail keywords more when searching by voice. This means you will need to accommodate more conversational requests as well, starting from the usual suspects like who, what, when, why, where, and how. User intent is a very important thing to keep in mind as well since voice searches tend to have a very specific intent. You need to serve the specific information they are looking for readily since they are much likely to bounce off or be frustrated if they receive incorrect or poorly formatted results digital marketing agency.
Generate More Localized Content
When you’re optimizing for local SEO with the help from digital marketing agency Auckland, it only makes sense to also beef up your strategy with content that local users will be interested in. You can do this by addressing issues that are specific to that locality, or by discussing news stories in and around the area. Some great options to get started are to produce video content about local causes worth supporting or charities that need help. You can set up specific sections on your site for each location that you are targeting within that area. This way, you can serve hyperlocal content to each locality without any noise. This will get you ranked for each specific location and boost your overall brand.
The shift of the internet towards mobile devices has been faster than anyone could have expected, and it is showing no sign of slowing down. To ride this wave, you must ensure that your site is not only accessible by but also optimized for mobile use. This means you should have larger, more legible fonts, and also use images and long blocks of text very sparingly. This is because they take up way too much space on a mobile screen, and people get tired of scrolling. The smaller the screen, the more succinctly you must present the information people are looking for. If you aren’t hiring a UX and UI expert to design your site (you really should), you should go for pre-existing templates or services that provide optimized web pages without any coding needed on your end, since they already take care of all these things and let you focus on the content.
We know that SEO keeps changing pretty rapidly. Moreover, you have no idea when Google would be introducing new features and updates. However, you could rest assured that these changes are sure to come up. Hence, it is a great idea to boost your local SEO. You could use the above-discussed local SEO tips and once you start implementing these effective actionable tips, your business would not just be making the most of profitable local searches but also have a robust foundation while new and innovative SEO features come up.