You may easily find yourself wondering what exactly is the right way to make sure your business has been optimized in terms of local search and across multiple locations?
One of the first things that you need to know is that almost half of all the searches that happen in Google have to do with local information. Another important thing to know is that about 88 percent of people with mobile devices who search for local businesses, will either call or visit within one day.
We can clearly see that local SEO is very important. That is the main point to be made here is to understand the benefits of local SEO when a business has a presence in multiple locations.
It would do us a lot of good if we properly understand just how important local SEO is and how it can really take your business to the next level. We will be taking a look at some of the tips and tricks.
Local SEO: What is it?
When we are talking about SEO, we are referring to having your online presence optimized according to a particular geographic area. Google has the ability to understand phrases such as “near me,” in order to produce search results that are based on location.
This is particularly important for businesses like real estate agents who have multiple locations. Each of these locations will get plotted onto a map along with the individual listing they have. Customers will then have the ability to call individual stores directly if they are on a mobile device.
When it is combined with the organic results of web pages, local SEO is an extremely powerful tool that can help drive a lot more traffic into every particular location.
Website SEO: Multi-Location
So, how can SEO deliver results for a business that is operating in multiple locations? Also, how can local SEO strategies help with getting traffic that has been targeted? Well, the rest of this article will look at exactly that.
Google My Business: Claim Listing
This is a feature that Google has that is responsible for enabling companies to talk directly with their customers, for free. Each of the multiple locations the business has will be able to claim their own profile in order to promote the following:
- Contact Information
- Address Details
- Customer feedback and reviews
- Opening hours and also photographs
This particular feature by My Business has been designed with local SEO in mind. It also appears in the search results of Google and also on Google Maps.
The verification process normally is handled with the use of a postcard that generally gets sent to the physical address.
Try to be Consistent and Accurate As Well
It does not matter what the directory or profile of your business is, make sure that the details of every location your business is operating in, are consistent.
Any mistakes made in terms of mistyped digits or inaccurate zip codes will not only result in potential loss of business but will also raise questions about the company’s reputation. Make sure that you double-check every single thing before you proceed to submit any profile. If you do find any mistakes, make sure that you change them as soon as possible.
Locations Should Be Combined Into A Single Domain
Other than business listings that you may have, it is important to make sure that your site has been optimized for organic search on a local basis.
One very important aspect of this is how you should handle a lot of storefront locations. You may quite well be asking yourself whether to have a separate domain for every location? We recommend that you use just one domain for the many business locations that you have. Know that Google always makes indexes of every domain separately. So, any backlinks to a particular domain will not have any effect on the other domains. This will also include subdomains.
Make Sure That You Make Proper Locations Landing Pages
If we just take at the points made in the paragraphs above, you should be able to realize the importance of making a landing page that has elements from every store URL into one single directory.
The content should not obviously be a duplicate of each other but rather it should be a summary of the page that it is linking to. Also, it is of utmost importance to make sure that the content is friendly to read and that the site is easy to navigate.
Each Location Has to be Optimized
The best way to look at this is to think of every location as being completely unique with its own content and customer comments. Make sure that each page is not just a duplicate of each other with just a few minor revisions. Google can potentially see this as a type of spam and can ultimately penalize you.
All Data Added Should Be Structured Properly
All of your SEO goals should be primarily focused on helping Google. This is why it is so important to make sure that all data presented on your sites are properly structured. This will assist Google to produce accurate results.
All of the data should also be structured in a recognized and standard way. This can really help with properly classifying page content and also with local SEO.
You Need Quality Backlinks
This particular part of the Local SEO process is also very important as if the backlinks you have are of poor quality, it can negatively affect your search rankings. The goal should be to build proper quality links and they should be from proper sources.
A great way to do this is to request links from the local suppliers. You can, in turn, provide links that go back to them. Make sure that the links provided are not out of context as this will make it look like spam.
These things serve as kind of proof that every single one of your store locations is able to provide quality service.
You can try and get your customers to leave a review using something like Yelp.