The year 2021 will be regarded as a breakthrough moment in history. We could never have predicted the changes that the COVID-19 epidemic has brought to our lives, but people all across the globe have been quick to adapt. People were compelled to consume more internet material because they were confined to their homes.
It was difficult to stay afloat in the retail industry. The e-commerce industry had already reached saturation, and customers had enough material to choose from, which they could access via a variety of channels. eCommerce became dull and uninteresting as a result of this.
Customers also desired more personalized product experiences, authenticity, humanization, and entertainment. To stay afloat in the market and make a lasting impression on customers, businesses have to adapt to shifting expectations and take aggressive steps to keep clients. As a result, businesses begin to engage with their consumers via video commerce.
This isn’t just a trend; it’s a game-changer. Shoppertainment occurs when sellers use video rather than pictures to sell products, and buyers browse seller videos as if they were changing TV stations in search of amusement.
The rise of Live Shopping and Shoppertainment
According to a study, people are watching four times more internet videos now than they were before the epidemic.
The entertainment value of live video material is the primary motivator for its consumption. Shoppertainment is the result of the combination of live video commerce with entertainment. The primary aim is to entice customers to buy live by providing them with interactive and entertaining experiences in real-time. It is an experience whereby goods are shown or introduced in front of a Live Online Shopping audience..
Shoppers have a virtual opportunity to escape the confines of their houses via such encounters. Brands may also use a live shopping platform to connect and communicate with their consumers in real-time. Shoppertainment simply enables businesses to meet their live online Shopping customers wherever they are and engage with them in meaningful ways.
True innovators search for chances to provide new and engaging experiences that will keep their consumers engaged while shopping through live stream shopping features.
Shoppertainment is a great concept to implement into your sales strategy since it will help you grow your business, boost engagement, acquire more clients, and generate more sales. Here are a few considerations to bear in mind before you start with your live shopping shows:
- Know your audience well; choose the best live stream shopping platform, and correctly train your staff on how to connect with and engage viewers.
- Offers and discounts; holds live competitions or giveaways; hosts games and live polls; and keeps material fresh and current.
- More consumers can validate a purchase when it comes to purchasing.
Unlike the development of social vertical communities, which is a promising trend in and of itself, the success of a Shoppertainment platform isn’t about cultivating connection and intimacy among a small group of fellow shoppers. We’re seeing more consumers buy a product that assists with conversion since shoppertainment is a numbers game.
Original, proprietary video allows brands to bypass the middlemen and engage customers directly with relevant, data-driven content- it’s one of the best live stream shopping features. Consumers are in a great position to interact with a business and make a purchase after they’ve tuned in.
What is the significance of Shoppertainment?
Shoppertainment presents goods most engagingly and dynamically possible, leaving consumers to want to learn more about them. This also piques the attention of viewers in goods, leading to purchases, resulting in higher sales through live commerce in the USA.
This will assist your business get even more confidence from its consumers while also attracting more attention from viewers. Customers will feel amused, appreciated, and engaged if you include entertainment elements during your live shopping shows.
To sum it up
Live Shopping and Shoppertainment are both growing in popularity.
Livestream e-commerce can only succeed if it includes a lot of entertainment and engagement in addition to buying options. Games, Q&A sessions, Lucky drawings, quizzes, and other forms of entertainment are all possible. Many additional elements are also essential for good Live online Shopping shows this includes the right equipment, a well-targeted audience, live show marketing etc.
Furthermore, what makes live shopping so successful is that it focuses on attracting viewers’ attention by bringing prominent personalities, celebrities, and other influencers.
If you want to make some modifications to your business model by integrating some popular trends, you should look into Channelize.io’s solutions. You can effectively develop your business and provide your consumers with the finest live video shopping experience with our Live Streaming commerce platform.
You will notice a favourable impact on the following with our live-streaming shopping platform:
- Organic traffic
- Returning visitor rate
- Sales conversion rate
- Cost per acquisition
Brands and creators that bring shopping and content closer together in such a smooth, engaging, and interactive way are sure to achieve their goals. Such live shopping shows can be attended by shoppers wherever they are and can witness a personalized shopping experience. Hence, it’s a plus for both the consumers and brands.
