Link building in 2023: strategies to increase organic traffic to the site

Link building is an important part of the SEO process. But strategies and techniques that worked a couple of years ago, even a year ago, may no longer be useful. They may even hurt your site if Google considers them spam.

Choosing the best strategy is not an easy task. There are many possibilities and options to choose from.

We asked link building experts for recommendations to simplify the decision-making process.

Keep reading to find out what link building strategies are best to use in 2023, according to the experts!

Guest post

If you’ve ever heard of link building, chances are you’ve heard of guest posting. Maybe you get dozens of emails every day offering guest posting or paid guest posting services?

It’s also a great way to showcase your expertise and build your brand image.

This method requires the use of tools to help you find broken links. Simply enter the URL of the domain from which you want the link and look for errors. Once you find a broken link, select the appropriate content and create a new one to replace it. All you have to do is contact the site owner or SEO team and suggest a replacement.

Sometimes the links that don’t work are your own. It’s important to keep an eye on your backlinks, because you don’t want to lose what you’ve worked so hard to earn. If you find that one (hopefully no more) link is lost, be sure to restore it.

Digital PR

Another strategy that experts recommend for 2023 is digital PR. Making contact with journalists in your industry is a great way to get backlinks to your site.

Check your competitors

Checking where your competitors got their backlinks from is a great way to find potential link opportunities. It will save you a lot of time that you would have had to spend scanning the web for Web sites that want to link to you.


HARO (Help A Reporter Out) — a great tool for getting valuable links using your expertise. Publishers are looking for comments from industry experts to mention in their content.

Create great content

Quality and valuable content is a must these days, especially after Google’s helpful content update was released just a couple of weeks ago.

Experts believe that by creating great content, you will attract people who will want to share it with others. Create high-quality, engaging content that will generate interest and backlinks.

When creating valuable content, you can focus not only on the topic, but also on the form. Detailed guides filled with expert insights, relevant statistics, valuable resources, templates and other useful content will attract people who are looking for a good source of knowledge.

Be mindful of your audience’s needs and provide them with educational content that will help them understand the topic in greater depth.

Local businesses need backlinks, too. You can acquire local links by connecting with other businesses in your area that are not your direct competitors.

Interaction with social networks

Although links from social media won’t directly affect your site’s rankings, they are still valuable. Use social media to showcase your best work, and interact with others and their content to build reputation and connections.

That way, you can count on others to spread your content online, increasing your brand awareness and attracting links from reputable websites that may discover you through social media channels.

Podcasts are very popular these days. If you don’t want to start your own channel, the good news is that you don’t need to. Many podcasters are looking for guests for their releases, so start looking for someone who is the best fit for your business and industry.

All of the methods mentioned in this article are great ways to get and attract backlinks to your site.