TECHNOLOGY

Learn how to implement innovation in designs to ensure growth for your company

Innovations are all around us, and it is an endless process as you cannot grow to the next stage without innovating and accepting the change in the particular industry you are working for. In any industry, this cycle of innovation continues to keep the wheel of growth static. This cycle starts with discovery, development, and then commercialization of the process professionally. The product design industry is also no different, and innovation in this industry is more relevant. When you interact with the audience directly, you need to make sure they are interested in participating. This is where designers of websites and online platforms need to be aware of the product innovation cycle.

The significance of the innovation cycle

If you are a UX or UI designer, you need to work on innovations to ensure that the user interface and user experience are enhanced with every interaction. All elements need to be both aesthetically attractive and intuitive to make the experience of the users memorable. UI/UX designers should keep up with design and technology innovations to engage the existing users and to attract new visitors.

Why do you need an innovation cycle to build online platforms?

Designers are planning the presentations and designs, keeping the product innovation cycle in mind to ensure better company growth and future. But as a designer, you have to think of something exquisite to contribute to the growth of your business. You must also understand why you need the innovation cycle:

  • It’s a long-term investment in your company’s future growth.
  • It has the capacity to create additional revenue generation streams.
  • It considers the company’s legacy and its contribution to the industry.
  • The brand identity gets renewed, and value gets added to the company’s reputation.
  • The company gets positive outcomes in terms of employee recruiting process and retention.
  • The sustainable innovation cycle helps the employees of an organization to achieve enhanced coordination.

Companies looking to enhance their offering should use the product innovation cycle to drive sustainable and repeatable results. Companies can take a closed innovation approach and appoint a dedicated team that will be responsible for product innovation. Others might want to consider the co-innovation approach and involve two or more teams to lead innovation activities. The open innovation approach is taken by companies that are firm believers in collective thinking. Internal teams, external consultants and customers participate in the innovation process to build products people love. The approach you should take as a UI/UX professional depends on the size of your company, the scope of the innovation process, the timeframe and the budget. Regardless of the approach you take, remember that innovation should be a repeatable and measurable process to bring sustainable results.