Launching an SEO-Friendly Website: 5 Key Considerations

Building a website is a science and an art form, and whether you are launching a site for your new company or a new site for an existing business, you probably know that this is not an easy feat. Things were much simpler in the pre-SEO days when all you needed was a couple of web pages and decent visuals, but nowadays, SEO plays a key role in digital marketing and can very well define your future in the online world.

This is why one of your top priorities should be to launch an SEO-friendly website that will start ranking high on Google quickly and build brand awareness and authority in your competitive field. To do this, you need to have a pre-launch SEO checklist while staying on top of the relevant SEO trends in the process.

Here are the key considerations you need in your web design strategy that will help you launch an optimized website.

Build a powerful domain name

Before you start designing your website and putting in SEO-friendly copy, you should pick the right domain name. This is a step that many business owners tend to overlook at first, but it’s important to note that the right domain name can significantly improve your standing in the SERPs (search engine results page). This is because there are simply some domains that Google trusts more than the rest, such as the top-level domain extensions like .com, .net, or .org.

However, it’s not just about the extension, it’s also about the domain name itself. Your goal should be to create a branded domain name that is easy to remember and reproduce, and if you can, you should try to integrate a relevant keyword as well. Make sure to avoid special characters like numbers and hyphens, which never fail to confuse the users as well as the search engines.

Conduct keyword research and implementation

No matter how much experience you have in search engine optimization, you probably know by now that keywords are the key (pun intended) to making your website and its content rank higher in organic search. Your job and the job of your team should be to discover the most relevant keywords for your business and your audience and weave them naturally into every page of your website. This not only includes the meat of the content, but also the headings and subheadings, the meta descriptions, and the image alt-text.

You can start your keywords research by making a list of the most important topics, problems, and paint-points for your audience, which will serve as the basis for successful website optimization. Think of it as if you were a customer, and ask yourself what you would search for if you were in their shoes. Next, use a keyword planning tool to find the relevant keywords and search terms in your niche, which you can start weaving naturally into the content on your site.

One of the main SEO pillars that many new websites fail to include, at least initially, is local optimization. Whether you want to build a global or a local brand, there’s no denying that you need to rank high in your local market to capitalize on the opportunities within, and you can’t do that if you only focus on general SEO. This is especially true in highly competitive markets such as Australia, where local optimization is one of the key ways to stand out.

Australia is actually a good example of how proper website optimization is done because of how competitive different cities can be for newcomers. In Sydney and the surrounding region, a local Sydney SEO agency will make sure that its clients are ranking high for that specific market where they have a brand presence, and then gradually expand into other competitive markets like Melbourne and others using other localized keywords.

This approach is highly effective for companies that want to take a calculated approach to expansion and growth, making sure to capitalize first on their local market. No matter where you’re based, though, always make sure to optimize your website for local search and build from there.

Create a lot of blog content before launching

Every website needs a dedicated blog page to boost its ranking in the SERPs. It doesn’t matter which industry you’re in, a steady content output will help you rank higher, boost brand awareness and visibility, and it will bring qualified leads to your doorstep. You just need to be consistent.

More importantly when you’re launching a new website, though, you need to have a content backlog. Don’t create new content when you launch, create it the weeks and months leading up to the launch so that you can publish new pieces regularly and thus grow your audience faster. Plus, Google will love you for your commitment and consistency.

Design for an amazing user experience

Lastly, no matter how important it is to invest in local SEO, quality content, or an amazing domain name, you can’t hope to maximize the SEO potential of your site without a user-friendly design. UX is one of the key elements to stellar SEO nowadays, because Google wants to deliver the best possible results to its users.

To that end, Google prioritizes websites that are optimized for mobile devices, sites that have a clear and simple website structure, and sites that load quickly and properly. Make sure to choose a good hosting plan with decentralized servers, keep your visuals light, and optimize your site for mobile right away to get on Google’s good side from day one.

Over to you

If you’re going to launch a new website, then do it so it makes a big impact from the start. Use these SEO tips to optimize your new site for stellar ranking and to achieve your business goals in record time.