In an industry that’s been labeled everything from a counter-culture movement to a budding billion-dollar empire, Kaseem Cheeks is part of a new wave of tastemakers shaping cannabis culture from the ground up. But don’t let the buzzwords fool you—Kaseem’s journey from Temple University graduate to Head of Quality Control at Cookies and production supervisor of media agency Tinydoor has been anything but typical.
For Kaseem, his love affair with cannabis started as more than just a pastime. It was a tool for focus and relaxation, helping him balance life as an entrepreneur and fitness enthusiast in a fast-paced, competitive world. After working in various corporate gigs post-college, Kaseem quickly felt the urge to carve out his own path, and he started with what he knew best—hustling. His first venture, Triple C Motors, was a scrappy dive into buying and selling used cars, teaching him the street-smarts and stamina required to run a business on your own terms.
After years of grinding, Kaseem’s journey took a decisive turn when he joined the team at Cookies, one of the biggest players in the cannabis game. As Head of Quality Control, he’s involved in everything from cultivation to compliance, making sure each product is crafted to perfection. But for Kaseem, cannabis is more than a job—it’s a lifestyle. It’s the fuel for his workouts, the calm in his chaotic schedule, and an essential part of his travel routine as he jumps from city to city promoting Cookies.
The hustle doesn’t end there. Kaseem helped in the formation of Tinydoor, a media agency focused on storytelling through music videos, documentaries, and social media. Here, he blends his entrepreneurial know-how with a knack for visuals and branding, amplifying voices that reflect today’s culture. Whether it’s creating a campaign or documenting an artist’s journey, Kaseem’s mission is clear: he’s all about pushing boundaries.
In a conversation with Kaseem, his passion for community and transparency in the cannabis industry shines through. “It’s about more than just selling a product. Cannabis culture is about acceptance, about breaking down walls and bringing people together. And that’s what I’m here for,” he says.
For Kaseem Cheeks, it’s all about balance—between the grind and the chill, the hustle and the calm, fitness and fun. And in a world where cannabis culture is still taking root, he’s leading by example, one story, one strain, and one city at a time.
