BUSINESS

Just the Basics: What Is SEO and How to Optimize Your Website

SEO stands for search engine optimization. It might sound quite intimidating if you’re new to the whole process, but don’t worry, it’s not actually that scary.

The goal of optimizing your website for search engines is to increase its visibility by them and speed up how quickly Google indexes your pages, which in turn will increase your site’s rankings and boost the amount of traffic you get. Normally if you have budget, you can always leave this work to professional blogger outreach agencies like OutreachMama and gain quality visibility and organic traffic.

Let’s start with the first, most basic thing that you can do to optimize your resource for search engines.

 

Rank for the Right Keywords

The keywords you rank for are crucial for SEO. So, in order to find the most relevant and popular keywords for your niche, you can use a tool like the Keyword Planner. 

Also, if you’re running a localized business, like a restaurant or a motel in New York, it is obvious you should go for keywords like “New York restaurant” along with a slew of synonyms and similar phrases.

Also, you have to place them carefully in strategic areas all around your pages. And if you can write it into your URL organically without making it look forced, that’s a huge plus.

 

Use Tools to Monitor Your Metrics

You can track how well your site is performing with a variety of tools. So, I have created a solid list of best SEO audit tools that will let you see all types of data regarding your site’s performance in search engines.

By carefully examining your metrics, you will be able to understand whether your strategies are working or not and which areas of your site could use some optimization. 

 

Craft a Striking Meta Title Tag and Description

This is the part that your potential visitors see on a Google search results page and it is your very first chance to grab their attention. So, be brief and right to the point. Also, be sure to include your target keyword in both those areas.

Also, pay attention to the digit limit and try to fit your entire description in it.

 

Use SEO Plugins

Technical SEO can get a little trickier than on-page SEO, but you don’t actually have to do it all manually. Take a look at Yoast SEO, for example. It is the most popular WordPress plugin ever, and if your site runs on WP, you definitely should consider this beast.

Basically, what it does is takes care of most of the technical SEO for you. It can even run a readability test on your content. 

Firstly, it can generate a sitemap for you. A sitemap is extremely important because it shows Google the structure of your site and in what way each page is related, which in turn speeds up indexing. 

Secondly, it can also create a robots.txt file for you. Sounds confusing if you don’t know about it, but it’s quite simple actually. It is a file that shows Google’s bots which pages they should index and which ones stay reserved for private (like temporary pages or ones you’re working on)

Why is it important? Because Google bots have a limit on how many pages they can crawl per visit, and you only want them to crawl the pages that are visible to users.

 

Backlinks are links that point to your site, from another site. The more backlinks you have, the higher your site’s rating and the more traffic flow you get.

To get backlinks, you have to either guest post for other blogs, or offer your own content to websites that are linking to dead pages or straight-up inferior content. Take a look at Ahrefs’ guide to link building to learn more.

 

Wrapping Up for This Time

Okay, there is way more to search engine optimization than I have described, but for beginners, this is enough to get you started. Pay great attention to your metrics as they are the main source of accurate information that you can use to optimize your site further and further.