Having little or no social media presence is detrimental to business growth. Businesses in present times are relying highly on social media platforms to reach their potential clients and to keep them updated about the latest product launches and other business happenings. Depending on who your potential customers are; there are a good number of chances that you will find them on these platforms interacting among themselves.
With social media strategies, you may also direct them to your websites or blogs to have a better understanding of your product and services. The blogs must be updated regularly to provide authentic and 100% original content. Your website must contain all the necessary information. Some of your potential clients may like to reach you over there filling particular details.
“With an increase in the competition among various businesses, you may lose some of your potential clients unless you have a better social media presence to stand out from your competitors,” says Joseph Grinkorn, one of the leading social media marketing professionals in the US. As per these professionals, without effective social media strategies, even the best products and services will be doomed.
Below are the 5 most useful tips that you must consider to have a better social media presence:
1) Identifying Your Audience
Before implementing a marketing strategy, you must know your ideal customer. You must create a buyer(s) persona for your ideal customer to market according to his/her needs and interests. You may also need to understand the pain points of your potential clients and why he would like to switch over to your brand in the first place as expressed by Grinkorn.
Hence, you must also analyze your competitors to know where they are lacking and how best you can address their grievances. An ideal buyer(s) persona must include the points such as age, sex, occupation, etc. of the customer that may influence his buying habits.
2) Setting SMART Goals
While setting goals may seem highly ambitious, it is important to set SMART and measurable goals only. Don’t just say that you want to increase your business sales or want to have more traffic on your blogs. Be specific. Setting smart goals help you stay focused. Your goals must be specific(S), measurable (M), achievable (A), relevant(R) and time-bound (T).
3) Connecting On A Little Personal Level
We as humans are more emotional than logical and most of our buying habits do get influenced by our emotions. If the potential buyers can connect and relate to your brand on a little emotional and personal level then you are likely to gain them for good.
4) Interacting Regularly
Regular interactions are a must for successful businesses. There should be no communication gap between users and brands. The users would not like to switch over to your brand without having any good reason. Most of them must be hoping that you will be able to address their pain points, unlike your competitors. Not only do regular interactions help your clients to speak their hearts out, but it does also makes you come across as more charismatic. Hence, you must answer the queries of users in a timely fashion.
5) Updating Content Regularly
You must not show up updating your blogs whenever you feel like. You must update relevant content regularly. The content must be authentic and original to stand out from your competitors adding value to your business.
Having little or no Social Media presence is detrimental to business growth. Businesses in present times are relying highly on social media platforms to reach their potential clients and to keep them updated about the latest product launches and other business happenings. “With an increase in the competition among various businesses; you may lose some of your potential clients unless you have a better social media presence to stand out from your competitors,” says Joseph.
Hence, you must consider some tips to have a better social media presence. You must set SMART goals identifying your audience creating buyer(s) persona for an ideal customer. You must interact on a personal level to come across as more charismatic; you must interact and update relevant content regularly to keep in touch with readers.