Johan Styren has been a key player in the iGaming industry for over twenty years, making significant contributions in mobile gaming and affiliate marketing. His career highlights his ability to adapt and thrive in the ever-changing online gaming landscape. From his leadership at LeoVegas to his recent ventures in affiliate marketing, Styren’s path illustrates his commitment to innovation and lasting influence.
Styren’s career took a significant turn when he joined LeoVegas, a mobile-first iGaming company, in 2011. At that time, LeoVegas was working hard to establish its place in the competitive online gaming market, and Styren’s leadership played a key role in the company’s swift growth. As CEO, he positioned LeoVegas as one of Europe’s top mobile iGaming company.
He managed all of the business, including marketing, business development, and customer service. His focus was on providing an engaging and user-friendly experience for players. Under his leadership, LeoVegas saw considerable expansion, becoming a recognized name in the industry.
Dilanti Media
After leaving LeoVegas in 2017, Styren shifted his focus to affiliate marketing industry. The following year, in 2018, he co-founded Dilanti Media, a company based in Malta that specializes in providing marketing services for the iGaming and fintech sectors. The goal of Dilanti Media is to develop and apply innovative technologies that enhance affiliate marketing and player acquisition strategies.
One of Styren’s key objectives with Dilanti Media was to create a platform that could help businesses acquire customers more efficiently through advanced technology. The firm uses a data-driven approach to enhance content and user experience, helping affiliates better engage with their audiences. By building technologies in-house, Styren shows the value of controlling development to adapt to market demands.
Leadership
Styren built on his early experience at Unibet and TDC Sweden. He served on the boards of companies like Fantasma Games and Hero Gaming. His skills span mobile payments, online marketing, and business development. At LeoVegas, his leadership helped the company thrive, and at Dilanti Media, he drives innovation in affiliate marketing.
Looking to the Future
Styren’s focus on technology and innovation is shaping the future of affiliate marketing within the iGaming industry. As the sector continues to evolve, Styren’s ability to anticipate trends and adapt to new challenges will likely keep him at the forefront of the industry.
As he moves forward with Dilanti Media, Styren’s efforts will likely play a significant role in transforming how affiliate marketing functions within the iGaming and fintech markets. His journey shows that staying adaptable and embracing new technologies are key to long-term success in a fast-changing industry. While his time at LeoVegas helped shape the mobile gaming sector, his current work in affiliate marketing positions him as an influential figure in the next chapter of iGaming’s evolution.
