For ages, India has embraced a culture of golden jewellery, dominated by a rich ancient tradition. Gold and silver have always held a high prestige in the social and cultural strata of the country. In spite of this historical significance, Indians have managed to amalgamate with the modern jewellery trends. What we have seen over the centuries is the homogenisation of India’s jewellery trends with that of the western world. In addition, the country itself has grown into a large jewellery market, in an extremely diverse manner.
India’s cultural resurgence
With the precious metal industry contributing a lot to Indian economy, there has been a shift in people’s choice. A bride from north India is likely to enjoy south Indian jewellery and vice-versa. An official of Shubh Jewellers, a prominent jewellery brand in the state of Karnataka, says, “People’s mindset is changing with time. They are different in their choice of jewellery and ask for something out-of-the-box. Temple jewellery is the newly established trend in the market, with a number of families from Delhi and Uttar Pradesh buying it.
It has been seen that layered jewellery pieces are in high demand in the last couple of decades. What it denotes is that women are more inclined to wearing many pieces of the same type. At Shubh Jewellers’ Bangalore outlets, like other stores in the city, more of such buyers can be spotted. They demand the fragrance of traditionalism that is depicted by gods and goddesses’ idols on the jewellery. Ancient temples are also popular among buyers, especially brides.
Industry experts have also analysed more of a contrasting nature in jewellery lovers. Latest and classic jewellery trends are also on display. What people have started to enjoy is accepting the merger of new designs and traditional outlook.