Independent artist Jerard Rice, better known as Rice, is making waves again—this time with the release of his latest project, Love Shouldn’t Cost A Thing, and a highly anticipated live performance at the 3rd Annual Richmond RnB Festival. Known for blending hip-hop, pop, blues, and world music into a sound that is unmistakably his own, Rice is ready to share his new music with festival-goers and fans around the world.
You can listen to the full project here: Love Shouldn’t Cost A Thing.
Festival Performance You Won’t Want to Miss
On the festival lineup this year, Rice is set to deliver an electrifying set at the Richmond RnB Festival—an event already buzzing with excitement. Fans can secure their spot and join the celebration by grabbing tickets here.
The performance will feature standout tracks from Love Shouldn’t Cost A Thing, offering a live experience that merges raw emotion with Rice’s trademark high-energy stage presence. Whether you’ve been following his journey for years or are discovering him for the first time, this set promises to be an unmissable moment.
A Deeper Look into Love Shouldn’t Cost A Thing
The album is an exploration of love, self-discovery, and authenticity—an evolution of Rice’s artistry. With each track, he brings forward deeply personal stories that resonate universally, reflecting his own experiences and the broader human journey.
In his own words, this project is about “understanding your worth, embracing your identity, and never compromising your values.” The music carries the same energy that has propelled Rice to stages across the world, from Fenway Park to UK summer festivals.
From Advocacy to Artistry
Rice’s career is as much about impact as it is about music. Diagnosed with autism at 16, he has become a vocal advocate for autism awareness, mental health, and community empowerment. His activism in the Black Lives Matter movement after the death of George Floyd underscored his belief that music can be a powerful tool for change.
His discography already includes hits like Bet On It, Big Dreams, and Next 2 Paradice (featuring Sean Kingston), along with award-winning tracks like C’est La Vie and Trauma ft. C-Quig. This new project continues that legacy, blending heartfelt messages with captivating melodies.
In Conversation with Rice
To get a closer look into the mind behind the music, fans can watch Rice’s recent interview, where he discusses Love Shouldn’t Cost A Thing, his creative process, and what’s next in his journey. You can watch the full interview here.
It’s a candid conversation that reveals the passion, dedication, and resilience that have shaped Rice’s career.
Be Part of the Moment
With the combination of a powerful new project and a major festival performance, 2025 is shaping up to be a landmark year for Jerard Rice. If you’re in the Richmond area, don’t miss your chance to see him live—get your tickets now and experience the magic in person.
Until then, stream the album on YouTube Music, watch the full interview, and join Rice on this next chapter of his journey.
