BUSINESS

Jeff Bezos (Founder & CEO Of Amazon) Gives Advice To Celebrity Fashion Stylist Joseph Hobbs of Showbizly About Personal Branding

According to Joseph Hobbs, Celebrity Fashion Stylist of Showbizly, following his meeting with Jeff Bezos, CEO of Amazon, who is the richest person in the world in the technology industry he got the impression the best way to promote products and services online. Hobbs as an image consultant knows the importance of a fashion trend outlook.  How to learn money online depends on what channels your audience frequents and what their online behaviors are based on research data. Regardless, you should use multiple channels and cross-promote. The more cohesive and consistent your messaging is, and the more your audience learns about it, the more engagement you can expect. To see Joseph Hobbs (Founder & CEO of Showbizly) with Jeff Bazos visit this celebrity photo album: BUSINESS

Bezos also told Hobbs, who is also an image consultant that a personal brand is extremely important these days, especially as social media continues to grow. How many platforms does a brand need to be on depending on the marketing strategy?  People want to buy and brands want to know how to earn money online based on trust. There is no better way to build trust than to show who you are as an individual and a businessperson. As Hobbs puts it Bezos told him that personal branding is what people say about you when you’re not in the room. What is the meaning of a personal brand? I guess it means as it sounds. It means that personal branding is what you want people to think about you when you’re not around. It is what you want them to know about you. 

If you’re a celebrity fashion stylist and content expert like Hobbs, creating engagement around your subject area is a way to establish your personal brand which of the following means that writing blogs, posting on social media, and creating videos like these about your field, and doing it consistently will help people associate you with that content area. So, if a person talks about cars all the time, you will likely think he or she was an automotive expert. Ultimately you want to build a reputation as somebody who cares about the types of people that make up your potential and existing clients. 

People often talk about wanting to improve their personal brand but may not know what to watch for on social media. You undoubtedly know what a business brand is – we refer to brands regularly whenever we discuss influencer marketing. But you probably don’t think much about having a brand yourself. The idea of “personal branding” is unusual to most people. But in this online era, where things, both good and bad, last forever on the internet, how much effort is placed on personal branding can be considered more important than ever. Have you ever Googled your name? You may find that other people share your name. But when you do see items that mention you, do they show what you want the world to see? Or should you “massage” your online record to make it more acceptable, and present you in a more favorable light?

For that matter, what is the perception that people have of you offline? Do they connect you and your values with your business and the values it represents? Your personal brand is how you promote yourself including in pictures and videos. It is the unique combination of skills, experience, and personality that you want the world to see you. It is telling your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. You use your personal brand to differentiate yourself from other people. Done well, you can tie your personal brand in with your business in ways no corporate branding can succeed. Celebrity Fashion Stylist Joseph Hobbs a great example of how to build a personal brand. 

Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online. You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can help structure your personal brand to depict you as the person you want to be. It is important to know what to watch for both online and social media. In the pre-internet days, your personal brand was just your business card. Unless you were high profile in the media or somebody who featured strongly as the face of advertising, few people would have heard of you. In today’s highly public world, where every little action is discussed at length on social media, you are far less anonymous.

Joseph Hobbs of Showbizly is a business owner and provides insight into how a personal brand can be vital professionally. It is how you present yourself to current and potential clients. What if a personal brand would allow you to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way. It allows you to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even public people they have never met personally.

Celebrity Fashion Stylist Joseph Hobbs given his knowledge and expertise in fashion and image consulting knows first-hand how to create a strong personal brand to be considered influential. His connection to people like Jeff Bezos goes a long way in helping him stand out from everybody else. He uses his brand to demonstrate his knowledge and skills about areas of expertise. In many ways, his brand is what makes him memorable. It is your personal brand too that helps you stand out from the thousands of other people like you. “I like to look at where am I right now” with my Showiblzy brand to stay competitive when assessing how to get my clients at the forefront of fashion news which translates to deals for a brand seeking celebrity endorsements.