SEO investments are worth it because every human on the planet searches for products, services and information to make their lives easier. Because SEO will help you rank higher on results pages, more potential customers interested in your products will find your brand, resulting in better sales and leads. Similarly, by investing in SEO you create long-term value for your website that will continue to accrue over time.
It is perfect for improving brand awareness
Building brand recognition, awareness and credibility is essential for establishing a loyal customer base that will keep coming back to your business, attracting new potential customers in the process. When consumers find that your content and website helps them by answering their questions, and providing a solution to their problems, they are likely to view your business as an expert in the industry, improving your brand authority and credibility. What is good is there are some good SEO agencies in Oxford able to help press your website forwards.
Some useful stats related to SEO
According to a HubSpot study 75% of internet users never scroll past the first page of SERPs. Yes, you read that right. That means if your website ranks beyond the first page, it’s likely not being seen by potential customers. Another study says that search results that appear at the top of SERPs (search engine result pages) receive 39.6% of all clicks, while those in second and third positions receive 17.6% and 11.4%, respectively – proving just how important it is to get your website ranking on the first page of Google’s search results if you want to drive more traffic and achieve higher ROI.
The science behind SEO is that over 200 ranking factors make up Google’s algorithm. That means you need to ensure all these factors are considered and optimized correctly if you want to rank first. As a business owner you already have many things to worry about. So trying to stay on top of all the latest SEO trends can be overwhelming. That’s why it may be beneficial to partner with an experienced SEO company. This is one that can help you create a comprehensive SEO strategy tailored to your business needs.
Good SEO is able to help also with the quality of your website traffic
Let’s say you are an author and selling books online. You may get a few visitors from social media and other marketing channels that may not be relevant to your products. But with SEO, you can target the right keywords. You can also optimise your website to bring in visitors looking for what you offer. When a user searches a query you are targeting and comes to your site. It means that’s what he was looking for and found on your website. 1000 users are better than 10,000 users who are not looking for what you offer. The best part is that quality traffic will eventually turn into leads and sales with the right SEO strategies.
Overall
If your site stats show a considerable amount of traffic, it means people are not getting what they expected after visiting your website, i.e. there has been a disconnection between what was advertised and what was eventually delivered. A situation like this is where a combination of SEO and PPC can really help you. This is all by creating a campaign using varied keywords via PPC. You can pinpoint and monitor the terms that generate the most leads (i.e the best converting keywords). With this information you, or your SEO provider, can optimise your website with the most relevant and effective keywords.
