Being number one has its advantages. Since Google first established its best practices guidelines, which act as the ‘rule book’ for the internet, brand’s that have invested in an annual programme of SEO have seen their page ranking, and the associated web traffic and conversion rates soar.
With internet user’s attention span becoming shorter, it’s all about instant gratification these days. Most internet users don’t scroll beyond the first page of search results. This means that you have less chance of increasing your brand’s visibility and exposure unless you invest in SEO to outrank your business competitors consistently.
The more competitive your brand’s industry, the more this adherence to Google’s best practices is crucial to your brand’s survival in the marketplace. By harnessing the power of these best practices by an experienced SEO agency, you can enjoy all the benefits of being number one.
Search Results Are Everything
A qualified and experienced SEO team will conduct careful research into the most popular keywords that potential customers use to find products and services that match your brand’s. The keywords are crucial to steering users toward your website. By inserting these keywords into informative, engaging and relevant content on your brand’s site, the team can begin to increase its ranking.
The content will be created by specialists who know how to write in such a manner that the Google algorithm recognizes the keywords. As the Bing algorithm is very similar to Google’s, they will be recognized by Bing as well.
Using regional keywords such as place names and even regional dialects will add to the ability of your website to achieve a high ranking in a particular area of the world. This can be valuable to a brand that is primarily a regional enterprise with loyal customers they want to keep apprised of special offers and new products.
Justify Online Sales and Marketing
Before you can make use of the convenience that your online sales and transactional platforms allow, you have to justify their considerable expense by attracting the traffic that makes them all worthwhile. Embarking on a programme of SEO justifies that expense, and can make the platforms pay for themselves much quicker.
You’ll enjoy a strong ROI along with increased traffic, a higher conversion rate and greater visibility for your brand. By maintaining the capabilities that SEO provides, you can build a strong customer base and react instantly to changing trends in the marketplace. Having a team whose job it is to monitor your website’s performance continually and report back to you about market trends can consistently keep your site ranking higher than the competition.
Even if you rely more on customers walking through your doors than you do online sales, an SEO program will boost your brand’s image, keep customers informed about new products and services, and strengthen your market share in your region. Partnering with a dedicated team of experts who know the ins and outs of Google and its best practices rules is the best way to maintain dominance over the competition.