GroundTruth provides location-based geo-marketing solutions to increase foot traffic and sales in stores. Our partners can use our first-party location data and insights to understand their business better, engage their customers more actively through precise location and audience targeting, measure sales impact in real-time, and make smarter forecasting decisions.
GroundTruth only uses location-based data to market to customers. Intuizi determines audiences using multi-point signals. Intuizi has access to all the location data that GroundTruth provides at a low cost. Intuizi’s data is encrypted, and no personally identifiable information is stored. The information gathered by GroundTruth is based on MAID. To preserve the consent path for advertising purposes, Intuizi has a patent-pending process that allows an advertiser to transact directly with the first party consent owner. Both platforms leverage 1st Party Addressable IDs and provide mobile location data, a POI database, and multiple POI for a basic price. Both enable the customization of POI input and audience uploading to third-party DSPs (Demand-site platform).
People counting and loyalty analysis of video streams are also offered by Intuizi, which improves viewer retention by providing more advanced insights, but GroungTruth doesn’t provide such services.
The fact about connected television (CTV) is that it is one of the most prominent digital advertising channels, accounting for 13.41 billion dollars in revenue. CTV has evolved into a commercial awareness tool with a demonstrable ROI. Purchase decisions can be effectively influenced by CTV-based targeting based on first-party and third-party data. One of the unique features of intuizi is that it offers CTV-based targeting, which GroundTruth does not.
Intuizi and GroundTruth both provide sale attribution, marketing ROI, and data ingestion to augment data, but Intuizi also includes Total Viewership Per Advertiser (CTV) and Credit Card Sales Uplift Analysis.
GroundTruth does not provide information on app downloads, audience visits, cross-app usage, audience behavioral segmentation, or the development and analysis of trading area peer groups. Intuizi provides insights and analysis about the trading area, cross visitation, customer retention, competitor conquesting, brand store visitations, and lifestyle profiling, in addition to all the information that GroundTruth cannot provide.
The ability of most businesses to listen to their customers is critical to their success. Users are essentially telling you what is important to them through their interactions and behaviors. By incorporating signals into machine learning models, you may be able to make your interactions “smarter.” Smarter interactions improve customer experience, which leads to higher revenue per session KPIs. Intuizi, as a modern platform, uses signals to improve conversions and determine customers, whereas GroundTruth does not. Intuizi has over 1 Trillion signals, over 700+ million devices and 80+ billion new signals added every month on average. However, GroundTruth reports 30 billion signals with 120 million devices compared to 700+ million devices that intuizi processes.
Data ingestion is data transfer from a source into a landing area or object store, which can be used for ad hoc queries and analytics. A basic data ingestion pipeline reads data from a source, cleans it up, and then writes it to a target. Both intuizi and GroundTruth offer first-party data ingestion services (loyalty databases, CRM, marketing data, media data, sales, and census data), but intuizi’s prices are significantly lower than GroundTruth.
Intuizi and GroundTruth offer third-party data lake integration and look-alike modeling. GroundTruth does not use data science, white labeling, or ad hoc analytics, whereas intuizi data is based on Data science such as AI, Big Data, and machine learning.
Intuizi offers almost two times more services related to data marketing, audience intelligence, and behavioral insights than GroundTruth, currently offering many cost-effective prices.
