When is the last time your updated your business website? Today, up-to-date product and service listings are not enough.
The online market is highly competitive. Your small business needs a site with excellent functionality and a beautiful design. Leave a strong impression that will convert internet users to customers.
Improve Looks and Functionality
Internet users are always looking for the next best thing. Optimize your site for easy navigation and usability.
Do you have a great site to attract potential clients to your small business? If not, you need to look into small business website maintenance to remain competitive.
Here are five reasons you need to update your website:
1. Update your Technology for Internet Users
Client preferences and tastes are constantly shifting, as are new technology standards for the optimal site. Focus the update on website technology that is faster, safer, and simpler in design.
Keep existing clients and attract new ones with a yearly website update. Aim for an update that will provide the best user experience and great service.
2. Improve Website Load Speeds
Google focuses on site speed as a ranking algorithm. If your site is slow to load, it will not rank on google!
What else? The number one reason for a high bounce rate is a slow website! Improving your website speed is essential; aim for less than four seconds to keep internet users on your site.
3. Make the Site Mobile-Friendly
If you still do not have a mobile-friendly website, now is the time! Mobile access to business websites accounts for over 50 percent of all web traffic, so easy navigation for mobile sites is increasingly important.
Check out your business site stats on your Google Analytics account. It might be beneficial to customize your site’s user experience for mobile traffic.
4. Improve SEO
Search engines like Google rank websites higher when they provide good quality, updated content. Small businesses should focus on using keywords to drive more traffic to the site.
Consider creating a blog on your website if you do not have one already. A blog is a great SEO tool that will help your business drive more internet users to your website, using backlinks and internal links.
5. Ensure Data Safety
Older technology is more susceptible to security breaches. Keep up with the newest data protection technology! This ensures your business information and your customer’s personal data are safe.
Consider website updates to your safety technology! You can also obtain security software to prevent any hacking attempts or data breaches. Another great tip is hiding your business Admin page from search engines to prevent hackers.
Get to Work!
If your site slow, out-of-date, or hard to navigate, it is time for a website update! Easy navigation should be at the forefront for any website update.
Your business website update should increase usability, safety, and search engine rankings for internet users, it’s the best use of your money.
For more on marketing, SEO, and lead-generating, keep reading our blog!