Well, the primary aim of any website is to capture the attention of the user, and that can be only possible with an appealing design. Sometimes, people may think that conversion is all about the marketing part, and design is about development. However, both things go hand in hand.
Most of the time, marketers just focus on social media, SEO, content, and many more ways, but forget to look out at the design of the website. It can be one of the crucial factors in increasing user traffic. Even people like to visit the website which has alluring and creative designs.
It’s true that eye-catching web design convinces your user to stay on the website. You should not miss the chase to impress them, so never compromise with the designs. It can help you to convert your visitors into purchasing customers. The custom logo, fonts, icons, color combinations, the arrangement must be well maintained. Therefore, let’s discuss some of the web design principles that help to increase the conversion rate.
#1. Better layout
One of the basic things that everyone has to keep in mind. The layout of your website must be easy to navigate even for people who don’t have an idea about accessing websites.
Draw two vertical and horizontal lines and the points where they intersect are the areas where the user would observe first, so your important information must be at that place. It’s observed that most of the user’s natural behavior while browsing the website would be F-pattern web design. This is something where the human eye would land on the page.
First, the user will see the left top side and go towards the right. Then they come down the line and go in the same direction as above. So, you can put the information according to that. Hence, this is how your layout matters a lot.
#2. Use negative space
Another very important principle that designers need to follow for any web design. This is the space between the two elements to increase the readability between them.
It can be space between paragraphs, smaller elements of the page, even the space between letters. Make sure that you make limited use of negative space otherwise, it just looks like white space and it’s not appropriate. It creates a sense of disconnect.
Therefore, have proper use of negative space in the web design to make it scannable easily and increase conversion rate.
#3. Proper visual hierarchy
Your website contains a lot of information and that must be arranged hierarchically. It will allow users to naturally access the information they want.
The most important information must be placed at the top and then goes down priority wise. The menu section must have all the sections which the user needs the most and in the subcategory, it must be well. So, try to create web design wisely and hierarchically so that it gives users a seamless experience.
#4. Use color cleverly
Undeniably, colors are the most important visual element and that must be used cleverly in web design. The selection of color is always challenging for the designer, specifically in web design where they need to consider a lot of other components of the website.
Each color has some psychology that needs to be understood before using it. Like red denotes energy, passion, while yellow shows happiness, optimism, the same way others also have some meaning. If you are an online payment service provider then use the blue color as it’s a sign of confidence, security, and that way you can convert your users.
Moreover, the color selection should not be random, it must be in contrast with the other designs of the website. Two light colors should not be placed next to each other, it won’t be much attractive. So, make sure you have appealing color combinations that evoke the emotion that you want.
#5. Make it interactive
One of the most basic principles that every developer needs to follow is that the website must be interactive. It lets you get more users towards it.
Try to include more visual contents like video, images, animations, GIFs, to make it interesting. All these all must be relevant to the website, it’s just a way of representation in another way. Even anything you add must be optimized enough to get loaded faster.
Among all other web design principles, this is also an important one. You may never know from which device your website is going to be accessed. It’s compulsory that your design is adjustable for any size of the screen.
Today, most of the users like to visit the website from their mobile rather than the desktop screen. The number of mobile users is increasing drastically from the last few years. So, all the design elements should be legible in it without losing its originality.
Well, every business owner wants that any visitor on the website converts into buyers. However, due to some reason they aren’t. One of the solutions can be having a creative web design that holds their attention with it. The above-mentioned points clearly define the principle that needs to be followed by the designer for web design.