Industry Experts Weigh In: Which Cloud Platform Is Best?

Cloud services are a big business, and it’s only getting bigger. Individuals, companies, and organizations of all shapes and sizes want to “get their data on the cloud” for a slew of reasons.

Namely, the cloud is capable of storing a huge amount of data. Next, it allows you to work and access that data from anywhere where there’s an Internet connection, which basically means anywhere in the world. And finally, it’s a lifesaver when other hardware or software fails and you have the potential of losing data. Most companies rely on cloud computing for storage, mobility, and backups in the event of an emergency.

What’s the Best Cloud Computing Service?

As with any big industry and hot market, cloud service companies are vying to get your business. As the consumer, this is good for you. It means those companies are always stepping up their game to provide you with the best possible product.

Of course, that also means it can be hard to choose the best cloud services company because they all look so good. We spoke to several leading business tech experts about this common challenge, and they weighed in with their choices for the best cloud service companies as well as the reasons behind those choices.

First, let’s take a look at what cloud services are available and what they offer.

What Cloud Services Are Available?

Before enumerating the pros and cons of “the big 3” cloud computing services, it’s important to note what these companies offer are tech-wise.

Experts call the following three types of cloud services (Amazon Web Services, Microsoft Azure, and Google Cloud) as IaaS, which stands for infrastructure-as-a-service. While companies like Microsoft also offer SaaS (Software-as-a-Service) by way of Office 365, for example, IaaS means the company is a third party that’s providing basically everything involved in cloud storage — the entire infrastructure — to the customer. This includes servers and storage, of course, but it also includes hardware and software. Customers are able to choose much or how little of these sub-services they want, and then they can scale up or down based on their business model and how it changes over time.

Below are the “big three” cloud IaaS cloud computing options available to most companies. All of these are public cloud vendors.

  • Amazon Web Services (AWS)
  • Microsoft Azure
  • Google Cloud

How to Choose Between the “Big three” Cloud Service Companies

Here’s what our experts had to say on each of the big three cloud services and how they may benefit your company:

Amazon Web Services (AWS)

For starters, AWS has some fans and some not-so-happy former customers — especially recently.

Demetrius Cassidy of In the Cloud Technologies explains AWS’s biggest strength, siting their huge number of “storage [options], database, analytics, networking, mobile, developer tools, management tools, IoT, security and enterprise applications.”

Still, some see drawbacks with AWS, most notably its sudden drop of popular social media platform Parler over freedom of speech issues. Alexander Schmidt expounds:

“Just look at what happened to Parler who has been shut down by Amazon because they were on the wrong side of the political spectrum … If your infrastructure is still running on Amazon, Azure, Google, or any other public cloud then your business and data privacy is at risk. Fortunately, it doesn’t have to be.” Schmidt recommends moving to a private cloud service. More on that later.

Microsoft Azure

Microsoft Azure is the favorite cloud service company of Don Baham of Kraft Technology Group: “I have found Microsoft Azure cloud services to be an easy transition for IT organizations to adopt given its natural extension from on-premise technology environments.” Here, he is referring to Office 365.

Demetrius Cassidy mirrors that sentiment, saying, “Microsoft … tends to be a popular choice with C-level executives … [who] know they can consume a great deal of their enterprise computing needs all in one place, from productivity and enterprise software all the way down to flexible cloud computing resources.”

Google Cloud

Believe it or not, Google is a bit late to the game. “Early on, Google was heading in the direction of the cloud platform build out for the services,” said Guy Baroan of Baroan Technologies. “But it seems somewhere along the way, they didn’t prioritize it.” For this reason, they’re last on the list for many experts, including Baroan: “While they have a partner program for their offerings, it is not as mature or as large as [the one] Microsoft has, so it must build onto this to make it a viable option for many businesses who may not fully understand the difference with the different cloud providers.”

Baroan went on to say that they’re also difficult to contact if you need help: “Sometimes you just want to speak with someone. You can’t find contact information anywhere. It is all via email. It’s understandable that someone will get back to you, but everything is via electronic messaging first.”

Could a Private Cloud Platform Be a Better Decision for Your Business?

According to Rekall Technologies’ Ross Siroti, “A private cloud platform is best beyond all the public cloud platforms mentioned.”

What Are Private Cloud Platforms?

If the infrastructure underlying a given cloud platform is used for only one customer, it will automatically be a private cloud. In another way, private cloud platforms are sometimes unique in that they are run on-premise at the user company’s location. Of course, some vendors are building and renting out private cloud platforms at their own data center locations as well.

Siroti’s reasoning is that “public cloud providers are huge targets for hackers while private cloud providers are virtually invisible and offer similar securities.”

Making Your Final Decision

Of course, sometimes making a close decision like choosing a cloud services company ends up being more of a coin toss than anything scientific. That’s what Ilan Sredni alluded to when he weighed in:

“Interestingly enough, all cloud options have their pros and cons. Although we have used the ones mentioned, as well as others, there isn’t one, in my opinion that is better than the others. My recommendation is quite simple, you have to pick one, learn it, and then maximize your investment in that tool.”

In the end, it seems, you can and should conduct diligent research, but don’t lose sleep over the decision. It’s important to have a reliable cloud services company, so choosing one and learning it well, as Sredni says, will do you the most good.

Namely, the cloud is capable of storing a huge amount of data. Next, it allows you to work and access that data from anywhere where there’s an Internet connection, which basically means anywhere in the world. And finally, it’s a lifesaver when other hardware or software fails and you have the potential of losing data. Most companies rely on cloud computing for storage, mobility, and backups in the event of an emergency.

What’s the Best Cloud Computing Service?

As with any big industry and hot market, cloud service companies are vying to get your business. As the consumer, this is good for you. It means those companies are always stepping up their game to provide you with the best possible product.

Of course, that also means it can be hard to choose the best cloud services company because they all look so good. We spoke to several leading business tech experts about this common challenge, and they weighed in with their choices for the best cloud service companies as well as the reasons behind those choices.

First, let’s take a look at what cloud services are available and what they offer.

What Cloud Services Are Available?

Before enumerating the pros and cons of “the big 3” cloud computing services, it’s important to note what these companies offer are tech-wise.

Experts call the following three types of cloud services (Amazon Web Services, Microsoft Azure, and Google Cloud) as IaaS, which stands for infrastructure-as-a-service. While companies like Microsoft also offer SaaS (Software-as-a-Service) by way of Office 365, for example, IaaS means the company is a third party that’s providing basically everything involved in cloud storage — the entire infrastructure — to the customer. This includes servers and storage, of course, but it also includes hardware and software. Customers are able to choose much or how little of these sub-services they want, and then they can scale up or down based on their business model and how it changes over time.

Below are the “big three” cloud IaaS cloud computing options available to most companies. All of these are public cloud vendors.

  • Amazon Web Services (AWS)
  • Microsoft Azure
  • Google Cloud

How to Choose Between the “Big three” Cloud Service Companies

Here’s what our experts had to say on each of the big three cloud services and how they may benefit your company:

Amazon Web Services (AWS)

For starters, AWS has some fans and some not-so-happy former customers — especially recently.

Demetrius Cassidy of In the Cloud Technologies explains AWS’s biggest strength, siting their huge number of “storage [options], database, analytics, networking, mobile, developer tools, management tools, IoT, security and enterprise applications.”

Still, some see drawbacks with AWS, most notably its sudden drop of popular social media platform Parler over freedom of speech issues. Alexander Schmidt from Netovo Group expounds:

“Just look at what happened to Parler who has been shut down by Amazon because they were on the wrong side of the political spectrum … If your infrastructure is still running on Amazon, Azure, Google, or any other public cloud then your business and data privacy is at risk. Fortunately, it doesn’t have to be.” Schmidt recommends moving to a private cloud service. More on that later.

Microsoft Azure

Microsoft Azure is the favorite cloud service company of Don Baham of Kraft Technology Group: “I have found Microsoft Azure cloud services to be an easy transition for IT organizations to adopt given its natural extension from on-premise technology environments.” Here, he is referring to Office 365.

Demetrius Cassidy mirrors that sentiment, saying, “Microsoft … tends to be a popular choice with C-level executives … [who] know they can consume a great deal of their enterprise computing needs all in one place, from productivity and enterprise software all the way down to flexible cloud computing resources.”

Google Cloud

Believe it or not, Google is a bit late to the game. “Early on, Google was heading in the direction of the cloud platform build-out for the services,” said Guy Baroan of Baroan Technologies. “But it seems somewhere along the way, they didn’t prioritize it.” For this reason, they’re last on the list for many experts, including Baroan: “While they have a partner program for their offerings, it is not as mature or as large as [the one] Microsoft has, so it must build onto this to make it a viable option for many businesses who may not fully understand the difference with the different cloud providers.”

Baroan went on to say that they’re also difficult to contact if you need help: “Sometimes you just want to speak with someone. You can’t find contact information anywhere. It is all via email. It’s understandable that someone will get back to you, but everything is via electronic messaging first.”

Could a Private Cloud Platform Be a Better Decision for Your Business?

According to Rekall Technologies’ Ross Siroti, “A private cloud platform is best beyond all the public cloud platforms mentioned.”

What Are Private Cloud Platforms?

If the infrastructure underlying a given cloud platform is used for only one customer, it will automatically be a private cloud. In another way, private cloud platforms are sometimes unique in that they are run on-premise at the user company’s location. Of course, some vendors are building and renting out private cloud platforms at their own data center locations as well.

Siroti’s reasoning is that “public cloud providers are huge targets for hackers while private cloud providers are virtually invisible and offer similar securities.”

Making Your Final Decision

Of course, sometimes making a close decision like choosing a cloud services company ends up being more of a coin toss than anything scientific. That’s what Ilan Sredni from Palindome Consulting alluded to when he weighed in:

“Interestingly enough, all cloud options have their pros and cons. Although we have used the ones mentioned, as well as others, there isn’t one, in my opinion that is better than the others. My recommendation is quite simple, you have to pick one, learn it, and then maximize your investment in that tool.”

In the end, it seems, you can and should conduct diligent research, but don’t lose sleep over the decision. It’s important to have a reliable cloud services company, so choosing one and learning it well, as Sredni says, will do you the most good.