Over at RAD Web Solutions we believe Google My Business holds a ton of weight.
GMB is one of the most underused assets at the disposal of small business owners. There have been countless times I have gone into work with a business, made a few quick changes to their Google listing, and they instantly started getting calls.
Less than half of all U.S. businesses have claimed their Google My Business account and those that have are probably making critical mistakes with how it’s set up.
So, let’s talk about what it is.
GMB is a free tool that gives you the ability to list your business on Google Maps. By listing your business, you will automatically show up when people near your location search for your services. You can expand the reach of your site by optimizing your listing (more on this later).
Most cases, the top 3-4 businesses listed typically take about 90% of the customers that come through Google. Many people call those top 3 spots the “Map Pack” and if you can land your business there, you could easily double your revenue.
The problem is, most business owners don’t know how to get their business to start ranking on the Map Pack. There are a few important things that absolutely need to be done to give your listing the best chance of ranking at the top of the results. If you follow these steps correctly, you should start seeing a change in your ranking within the next few weeks.
One of the first things Google looks for when ranking a GMB listing is whether or not it is kept up-to-date on a regular basis.
To correct this, here’s what we recommend:
- Have at least 10 photos uploaded at all times and add to them every month.
- To stand out, use authentic pictures of you, your employees, your work space, your location and your products. These types of photos get more views from customers and Google rewards pictures that catch the attention of browsers.
- Be real and let your customers see the ins and outs of your business. Show them your processes, operations and events to help them feel comfortable with the way you do business.
Google rewards consistency across the web.
You need to ensure that your phone number and business address are the same across the Internet. This means you should be using the same details on your website, Facebook, Yelp, and all other listing/information sites.
Google checks all of those listings and compares them to see if they are all uniform. If so, this will significantly increase your visibility. This is something we can check for you for free, so if you need help, give us a call!
Google uses your business description to connect customers with the right business
You must have a killer business description that explains exactly what you do in simple terms if you want Google to make that connection.
What should my Google My Business description include?
- 1-2 sentence overview pitch to explain what you do and how it benefits customers.
- 1-2 sentences explaining what type of business you are and what areas you service.
- Bullet points about each individual service you perform.
Remember, you are trying to sell your customer on using your services so go into detail about how it benefits them to use your service. Don’t just talk about yourself!
Boost Google Reviews
Over 90% of consumers check online reviews before making a buying decision.
Nearly every time this occurs, the business that has the highest rating and greatest quantity of reviews will get the call.
While the cost for online advertising rises higher and higher each year, many consumers are growing weary of paid ads. In fact, many browsers will scroll right past the paid ads at the top of the search results, so they can see business reviews. What they are searching for is an authentic business that they know they can trust.
Over 84% of people trust online reviews as much as a recommendation from a friend.
57% Of consumers say they will only use a business if it has a rating of 4 stars or higher!
In a Harvard Business study done on the effect of online reviews, they found that over 70% of consumers say they are willing to leave a review if asked. In the survey, most consumers reported that they don’t leave reviews solely because they didn’t know it was that important to the business owner.
Create a killer website offer (Provide the Value First)
Don’t ask them to marry you on the first date.
Nearly all local business websites ask for the sale straight away. “Get a quote”, “Sign up”, “Get started” and “Contact Us” are the only options given to visitors. The unfortunate part is…
Over 97% of website browsers are not READY to make a buying decision
Consumers no longer go to a website to see what services a company offers and to get their phone number. They go to find solutions to their problems without having to talk to a real person. If no solution is found, they move on. If a solution is found, they make a mental note of the provider of that solution and they become the first resort when it comes time to buy.
This way, rather than outing the 97% that aren’t quite ready to make a buying commitment, we create goodwill with them that can eventually turn into hundreds and even thousands of new customers that otherwise would have left our site never to return again.
All you need to do is ask for their email in exchange for your free offer or solution. This way you can keep an open line of communication until they are ready to buy.
No matter what you are doing, providing value first will always win out
Happy business building!