Anybody who is dedicatedly producing the finest products or providing the best services to the society, needs to expand its business globally, not only to make more money but also to benefit more people with its productions and services. Everyone deserves quality products, because quality matters and it matters the most in all regards. Doing online business makes the profitability increase by threefold than a store. So the best way to let people know about your business and make them your customers is going for the online business option. Having a website for your business and doing digital marketing for it are the two most effective tools for doing business in the virtual space.
Get a website for your Business
If you want to make a global customer, the platform you have to work on is the internet – where you can get viewers from all across the world and the only thing you need to do is tell them in a very effective manner, that you own a business and they need to consider your company for their purchases. This can be done by showcasing your products in cyberspace, by getting a website – customized to show what your customer needs to see and know about your company.
As you will be generating a greater percentage of your customers through the internet, you need to be very careful about the details of your website. In the content that follows there are some aspects of a website, a viewer gets affected by the most, and hence are the ones that you need to take care about the most. For a perfect website design you need to look for some best website designer companies. There are a lot of such companies out there available for your assistance in building your website, but for reference you can visit this web design surrey page to get an idea about how a good web designing agency works.
The things you need to ask your website designer to do for you must include the following:
- Make it User Friendly
- Excellent and Clear Visual design
- Fast Loading
- Clear site navigation and architecture
- Mobile friendly
- Add a Frequently asked question answers page
The things you yourself need to take care of are :
- Put High Quality images and videos
- Put High Quality content on the pages
- Uniformity in number of images for each product
- Clear business description
- Contact info
- Search for the queries that people do generally have while buying a specific product, save customer time by adding FAQ page to save customer time
Once your website is all set you need to take care of your customer with the customer care. The more responsive you are and the better you are at taking care of their demands – the customizations they need and delivering the products and services properly and on time – the more are the chances for you to increase your customer base. Not only will this help you add more people to your customer list but also you will be able to retain your old customers. The fact that retaining the old customer is more important than adding new ones is usually ignored by business owners, but retaining the old customers is something that should be worked on. And this can be done through building trust and keeping the customers updated about the upgrades you bring into their favorite products and also getting their feedback about the change. To build your customer’s trust you should always provide them with the services and products that are exactly the ones you have portrayed on your website, or you should add details with the product images accordingly.
Digital marketing
To attract the targeted customers for your products or services on the internet you have two options available that are:
1. Social media marketing
2. Email marketing
The social media marketing includes advertising on all the social media platforms such as facebook, twitter, instagram etc. But the best of the above mentioned two is email marketing. Email marketing is a form of digital marketing and due to the high return on investment through email- marketing, every business needs to take benefit from it. Along with providing a high return on investment, email marketing is very easy and economical. Email marketing is 3 times more effective than facebook and twitter combined. In numerical figures we can compare the two digital marketing tools as if we spend 1 dollar a year on each one of these , the return from social media marketing would be 12 dollars while on email marketing we get 40 dollars per year. The cross-selling technique for marketing online is very useful in which you suggest the user to buy more products, and it can be done online through your website in a very attractive manner.
Published by: BLACK QUARTZ COUNTERTOPS
