Incontinence Skincare Products Market is Significantly High Among the Geriatric Consumers

The incontinence skincare products market  is estimated to reach at USD 2.80 billion in 2022 and is projected to reach USD 4.0 billion by 2030, at an approximate CAGR of 5.36% from 2022 to 2030. Share of Incontinence Skincare market in its parent market (Skincare market) is approximately 7%-10%.

The demand for Incontinence Skincare products is significantly high among the geriatric consumers. In the year the 2021 the market value was approximately US$ 2.0 Bn which is estimated to reach US$ 2.80 Bn.

However, the prevalence of urinary incontinence has surged among younger population, encouraging market players to create advertising campaigns targeting them. There is also increasing focus on offering products in thinner and more discreet packaging. They are attempting to make their products appear more stylish and less medical to help normalize the category.

Key Points Covered in Incontinence Skincare Market Survey

  • Market estimates and forecast 2015-2030
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Global Incontinence Skincare Market and How to Navigate
  • Recommendation on Key Winning Strategies

However, the region is currently experiencing more intense rivalry due to great growth prospects. Overall, this may have a favourable impact on product innovations, but the continued presence of intense competition may present difficulties in the future.

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Some of the key takeaways from the report are:

  • Growth is being fueled by inclusive social media marketing and the expansion of ecommerce platforms. Players in the market are increasing their portfolios in addition to using their brand equity to achieve a competitive edge.
  • The demand for gels and oils will continue to be strong, solidifying their position as the top product category.
  • Unprecedented COVID-19 outbreak will boost sales because people are more likely to stock up on necessary medical supplies when they have to spend a lot of time alone. “Some of the top companies in the global market for incontinence skincare products are likely to tailor their product lineups to meet consumer needs.
  • This also explains why the cream area of the product market has experienced the highest growth rate overall.
  • Their emphasis on raising awareness will become more important, especially as other market participants work to solidify their position. the most

COVID-19 Outbreak to Spur Sales of Incontinence Skincare Products

The market is witnessing higher sales due to the unprecedented COVID-19 outbreak. Since majority of consumers are aged or seniors, there is higher demand for incontinence skincare products as they stockpile on essential medical supplies to sustain during extended periods of self-isolation.

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The market is expected to showcase a strong performance driven by the rising aging population and openness to incontinence skincare solutions brought about by rising awareness.

Who is winning?

Some of the companies profiled by FMI are Coloplast A/S, Svenska Cellulosa AB, GAMA Healthcare Ltd., 3M Company, Vernacare Ltd., Attends Healthcare Group Ltd., ConvaTec Group PLC, CliniMed, Ltd., Kimberly-Clark Corp., B Braun Melsungen AG, Hollister Incorporated, McKesson Corporation, Smith & Nephew Plc, Ontex Group N.V, Medline Industries Inc., among others.

Several incontinence skincare products companies are launching campaigns to spread awareness and break the existing stigma restricting users to invest in better hygiene. One such company is Sensual Cellulosa AB that is frequently launching campaigns to promote incontinence awareness among consumers.

Global Incontinence Skincare Products Market by Category

By Product Type, Global Incontinence Skincare Products Market is segmented as:

  • Creams
  • Lotions
  • Washes/Cleansers
  • Wipes
  • Gels/Oils

By Price, Global Incontinence Skincare Products Market is segmented as:

  • Low
  • Medium
  • High

By End-User, Global Incontinence Skincare Products Market is segmented as:

  • Men
  • Women
  • Kids

By Sales Channel, Global Incontinence Skincare Products Market is segmented as:

  • Hypermarkets/ Supermarkets
  • Pharmacy/Drug stores
  • Convenience stores
  • Wholesalers and Distributors
  • Online Retail Sales

By Region, Global Incontinence Skincare Products Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • MEA