Improving your website could be a daunting task. It’s not enough for the site to look good. You should also ensure that it’s easy to navigate. Ranking high in search engines is another goal. It takes time to launch the website, but it’s even more challenging to improve it. The good thing is that with the aid of an SEO web design company, the job becomes more manageable. These are the ways a web design company can help you, and the other strategies you should employ to improve your website.
Create a plan to help your target audiences
When building the website, the first thing you should have in mind is your customers’ needs. The website should address these needs with the use of quality blogs and useful links. The site should also give visitors an idea about what you have to offer. A common mistake most people do is to think about how to sell products and services. Although it’s ultimately the goal, you shouldn’t think about it when building the site. People will eventually purchase items they deem necessary. If your website looks like a huge commercial for everything that you sell, it will immediately turn people off.
Remove unnecessary elements
The website might contain details and elements that don’t have to be there. For instance, if you’re trying to post a blog, you should limit the number of words. A lengthy article is unnecessary, and no one would go through the entire thing. Keep it short and straight to the point.
Complicated animations should also go. They’re massive files that will only slow the page down. If you can convey the message in other ways, try not to use the animations. People have a short attention span. Make sure you give them what they’re looking for before they lose interest. Identify the essential content, and the rest needs to go.
Include the social media buttons
If you have great content, make sure the visitors have the opportunity to share it with others. If you can include social media’s follow and share buttons, it would be great. It also ties up all your promotional efforts. The good thing about the presence of these buttons is that they’re still optional. They don’t seem pushy enough that people will feel turned off.
Always have a call to action
A well-positioned call to action can help your company. After getting crucial information from the website, you want the visitors to stay and buy what you offer. If not, you can at least ask them to follow your social media pages. You may also redirect them to the pages where they can avail of the products and services sold by the company. Make sure these calls to action look organic and not too pushy. Otherwise, you will lose potential customers.
Change your images
Images play a crucial role in a website. They make the site look more interesting. Some pictures can capture people’s attention, and they’ll decide to stay. The problem is when your images don’t even reflect your brand. You have to replace them with something more relevant. It’s worse if these pictures are just stock images you obtained online for free. They’re not appealing at all. The people in the photo might not even look like your target customers. They couldn’t relate to these images and realize that you’re not necessarily talking to them. Images should also be professional. Look for photos that are related to your brand. If you want to capture the attention of working women, the images should look professional and relatable.
Navigation should be easy
This idea goes back to the fact that people have a short attention span and are impatient. If they have to wait for a long time to find what they want, they will leave. If the page looks confusing and visitors keep getting redirected, they won’t play along. They’ll skip the site and look for other options. Try to gear towards a lean navigation bar. It means the content is streamlined, the hierarchy of content is clear, and the bars are responsive. Determine the most critical content on the website and make it your priority when organizing the tabs.
Add the most crucial elements
The home page should be attractive enough to make people want to learn more about you. However, the home page isn’t enough. You also need other pages that will provide more information to your visitors. An intro video would be great. It’s a summary of everything that your company stands for and offers. The overview of products and services would also be excellent. You’re not necessarily asking people to buy, but you give them an idea about what they will eventually get. The about us page is also useful. Giving visitors an idea about how your company came about will make them feel enticed to support you. They will also know that they can trust you. Finally, you need to have the testimonials page. Putting a face on those who purchased your products and services will make visitors feel confident to patronize you. If these people were brave enough to show their faces and testify, they really believe what you have to offer.
White space is necessary
If your page is overwhelmed with information, it’s not necessarily a good thing. You need to have white space to give everything a break. The eyes also need to rest after going through tons of details. White space doesn’t mean you don’t have anything to offer. It shows that you also care about giving the visitors a break before moving on to other essential details on the website.
These changes will help improve the page and make it more appealing. An SEO web design company can help you achieve these goals. Contact the best options now like Spark Factory if you want to elevate your website. Don’t wait until your competitors are way ahead of the game before changing your page.