Creative advertisements, quality copies, great offers may attract people to your site; but your site’s UX (user experience) is what determines whether they will stay or leave it.
Websites with good UX have high dwell time, low bounce rate, better ROI, and good conversion rates.
From market research to usability evaluation and UI design to website maintenance, a lot of factors affect the user experience. However, for starters, look at these tips and start optimizing your site’s UX.
High-speed internet has made browsing quicker and waiting difficult. As a result, we now have attention spans lower than 8 seconds. Can you imagine?
This means if a web page doesn’t open in a jiffy, it will lose the visitors. That said, the easiest way to attract visitors is to improve the page loading speed and time.
We don’t have the patience to tackle websites that take more than 4-5 seconds to open. So, to lower the bounce rate and increase the conversion rate, you must optimize the site — not just for the search engines but also for the users.
To improve the UX, watch out for the latest website trends and incorporate them into website design. Also, invest in website maintenance; it’s your best bet.
Make Your Homepage Stand Out
What’s the first page that users see when they come to your site? The home page.
Your homepage creates the first impression in the users’ minds, and if anyone is telling you otherwise, they are probably lying.
Simplicity is key when it comes to providing a good user experience.
That said, all the pages on your website, including the homepage, should be well-designed and highly optimized. If the task seems daunting, you can hire a professional user experience design agency to help you. Click here to check out some of the best in the industry
Improve Website’s Performance
Produce High-Quality Content
Content is KING. It is what determines the users’ engagement.
The more relevant content is for your target audience, the higher is the dwell time and engagement. So, focus on creating high-quality, SEO based content that adds value to the users’ lives.
When curating content, use multiple headlines, keep the paragraphs short, provide bullet points, and highlight keywords.
Quality content assists users’ in making a decision, and is also the force that drives conversions.
Place CTAs Strategically
If you want to turn more viewers into loyal paying clients, you must attract them well. Provide answers to their questions, solutions to their problems, and offer products/ services to their likings.
To boost sales, work with qualified experts of web design in Dublin, and discuss your requirements. Ask them to design and place CTAs strategically.
Additionally, omit distractions. Follow Hick’s law when designing the site. Don’t overwhelm the users by providing them with endless options.
Rather, declutter your navigation bar, and offer relevant choices to the viewers — only the ones that impact your bottom line.
Fix Broken Links
Stating the obvious, the more broken links on the site, the higher is the bounce rate.
When users click on a link that is broken and fail to reach the desired page, it frustrates them and hurts the site’s SEO. Nothing annoys them more than reaching a 404 page.
That said, you should do regular housekeeping. This means you should continuously monitor the site for broken links and fix them as soon as possible.
Besides that, you can make use of these broken links by redirecting the users to a page that offers relevant information based on their search query.
Lastly, have a helpful 404 page not found as an alternative. This means creating an interactive, fun web page instead of the boring, frustrating 404.
Make The Site Mobile Friendly
With 45.04% of the world’s population owning a smartphone, having a mobile-friendly website is the need of the hour.
Mobile has dominated the e-commerce market in possibly every industry. So, make sure your UI and UX design is in accordance with mobile devices.
We live in a multi-screen world. That’s why a website needs to be responsive and user-friendly.
There you have it. 6 tips to improve your website’s user experience.
Remember, these are only the basics. To improve user experience and website engagement, you must focus on accessibility and usability, which means analyzing what the users do and how they behave after landing at the site.
To stand out from the crowd, you need to continually optimize your site, test what works best for you, and implement the needful.