The search engines are getting smarter with every passing day and it has become important for website owners to optimize their website well. Along with text, there are so many other things that website owners need to focus on. Earlier, search engines only used to focus on core text and rank the website based on its quality and backlinks created. But, the scenario is different today and search engines also focus on non-textual content for defining the ranking.
If you are new to optimizing non-textual optimization, then EZ Rankings, one of the leading SEO Company in India has covered it. Before we dive into tips, let’s first understand why it’s important to optimize these elements. More than 50% of the traffic comes from images and voice searches. In addition to this, the search for GIFs is also in the trend as people are directly searching for interactive GIF files. Also, as infographics are quite handy to share and read, individuals are storing and sharing them even more.
So, it becomes very important for a website owner to optimize the website for non-textual content and get ahead of the curve. Whether its eCommerce business, enterprise, or any sort of online business, these tips are common for all that are highly effective.
If you wonder what elements that fall under non-textual content are, here is a quick list:
Image optimization is the most basic non-textual optimization that has been present among us for years and still many people don’t use it to its full efficiency. Google and other search engines pay a lot of focus on images as it improves the overall user experience. If you are new to image optimization, it’s the easiest optimization that you can cover. You need to focus on the key aspects of an image while uploading it. The aspects are the alt tag, image file name, caption, and the size of the image.
Alt tag helps search engines to know about images in a much better way. As Google can only understand the image by looking at the alt tag, it becomes important to optimize them with accurate alt tags. While writing alt tags, ensure that they are short yet descriptive as search engines can get a quick idea. Other than this, focus on creating original captions for images if needed.
GIFs are today’s among the most circulated graphical formats that are interactive, fun to look at, and easier to create. In the past couple of years, the trend of GIFs has gone more than double fold. GIFs are interactive but they are heavy on size and they can impact the overall loading speed of the website. So, it becomes important for website owners to compress the GIF to ensure both a good user experience along with faster loading speed.
The best way to optimize GIFs is to go for lossless compression that is easily available online. You can also try the lossy compression as it will remove the portion of the GIF that will slightly reduce the quality of the GIF. There is a variety of software available in the market that helps in flawless GIF optimization.
The majority of people overlook the fact that they also need to optimize their videos to get the best results from search engines. The trend of online video streaming is at an all-time high now and to keep up with the trend, video optimization becomes very important. Many beginners to SEO don’t know how to optimize and rank their videos on search engines and gain more traction. For ranking your videos, you need to optimize them by inserting the metadata in the video. You need to insert the JSON-LD to rank your video at higher competitive positions. This tip will help you a lot when you are not creating a video sitemap.
Along with this, also focus on the video’s title, description while uploading the video on any platform. Just like images and GIFs, a proper title and description will help search engines to understand the context better. In addition to this, make sure the thumbnail you upload is relevant to the video and it’s adding more value to the overall video viewing experience. Many people add irrelevant thumbnails to the video and it becomes a major reason for not getting ranked.
Voice search is the future and all websites have to prepare themselves for better audio optimization. The best tip to begin with audio optimization is the start using keywords in the transcripts as it will start ranking when someone begins searching for your podcast or something. Try to optimize the transcript with more LSIs and a natural-looking accent so it won’t look too optimized only for the search engines. In the upcoming years, the audio marketing segment will boom even more and it will drive more traction towards the optimized websites.
As the usage of Alexa, Google Home, and Siri has increased significantly, it’s the right time to take advantage of it and drive more traffic by optimizing the transcripts of the podcast. In addition, if you run a local business, then you can use localized keywords to boost your local website’s reach.
Last but most importantly — infographics optimization that can boost the overall ranking of the website and do wonders. When it comes to infographics optimization, you need to take care of its overall size, title, and meta description. Use the main keyword in the title and optimize the meta description with LSI keywords. Another tip here is to optimize the infographics’ URL so that search engines can quickly understand that it’s an infographic
You can also prepare a dedicated landing page for promoting the infographic as it will then generate more traction. When you optimize the infographics along with the landing page, it will bring your website additional organic traffic.
Get started with non-textual optimization with SEO India and boost the overall ranking of your website to drive more traction. Even if you are new to this, you can get started with image optimization which is the base for non-textual optimization.