Important considerations to ask your web developer for your next company website

The internet has completely revolutionized modern commerce to the point that if your firm doesn’t have a web presence, you will likely be missing out on a huge amount of business. However, sourcing and hiring a web developer can often seem a daunting process.

If you’re in the market for a new website for your company or are even just looking for an update, below are some important questions you should ask your prospective design firm.

Can they work within your budget?

The complex world of web design and development has been upended in recent years with the emergence of much-improved technologies and coding languages like HTML5 and CSS and off-the-shelf Content Management Systems (CMSs) like WordPress. These platforms have made it far easier for development firms to produce websites – so it’s important to keep in mind your available budget and find a firm that can deliver exactly what you want.

Even just as early as 20 or so years ago, it was very common for design and development firms to build projects from scratch, literally from the ground up, spending time producing bespoke CMSs and website designs. These days, that’s all changed, and design/development projects have become much easier – to the point that many companies buy templated website designs and then repackage them for clients.

In truth, unless your company has entirely bespoke requirements, most of these template designs will work just fine – but you should try and find a company like 717 graphic design that has the skills to make additions and alterations that fit your firm.

Do they have any experience in your industry?

While you obviously wouldn’t want to end up with just a carbon copy of a rival’s website, a design company that has experience in producing sites for other companies in your sector can be a huge advantage. For a start, they’ll understand your market better but, perhaps more importantly, they’ll also know how to reach out better to your prospective customers.

Will they spend the time to get to know your company, its ethos, and your goals?

No matter what kind of promotion you’re looking to produce, the advertising material you send out will be the front-facing impression your company makes on the world. In particular, your website will likely end up becoming your first point of contact with potential clients – and the only way that’s going to work effectively for you is if you work with a company that has the time and dedication to get under the skin of your firm. Your design firm should take the time to get to know you.

Do they offer SEO?

While the look, feel, and aesthetics of your site are undoubtedly important, all these things will mean nothing if people can’t find you online. It’s estimated around 71% of all consumer journeys these days start with an online search – normally on Google, which also accounts for 92% of all search engine searches.

Unless your site is optimized – through so-called Search Engine Optimization (SEO) – you’ll stand very little chance of generating that much-needed footfall to your pages.

Ask any prospective design agency questions related to the above, and you’re sure to find a team that matches your needs.