The new normal in the world has brought about a paradigm shift in every walk of life. Industries that thrived on physical outreach to their audiences were forced to either adapt digital means or suffer from fading out of the people’s minds. Amidst a lot of chaos, opportunities emerged for brands to become closer to their consumer base.
The impact of consumer-centric marketing is evident now more than ever. Due to lockdowns, several companies radicalized their digitalization initiatives and transitioned from brick and mortar stores to online stores.
Marketing trends around the globe began to change as soon as marketing teams of various brands started to realize that the gravity of the situation wants them to revise and rewrite their marketing trick books. Due to a lot of new ideas being implemented, new platforms being utilized to reach people, several research opportunities also emerged for students as well as teachers.
Business and marketing schools around the globe are encouraging their doctoral candidates as well as master’s scholars to research the new trends of marketing. As the world transitions through the new normal and businesses start to feel anxious about their outreach activities, innovative solutions can be of huge importance. Universities are considered the hub of innovation. Students and scholars are the vanguards of innovation.
Marketing is an amalgam of art and social sciences. There is a lot of research potential as conversational marketing is getting prominent every passing day. Consumerism is shifting and consumers are looking for a connection with the brand and product before they actually buy the product. This is leading towards more adoption of digital tools and less dependence on physical marketing outreach.
What is strategic marketing and how students can structure their research around it?
Focusing on the strengths of the organization’s services and values, creating a plan that works for the forward approach of the organization is strategic marketing. Strategic marketing is the method by which organizations differentiate their product strategies and services to the customers.
Strategic marketing is the area in which many of the challenges that are identified by the marketers arise. Students can conceptualize the different interesting dissertation topics from domains and sub-domains of strategic marketing and use that to assess the research by examining papers of the influential marketers by going through their journals.
In a dissertation, students have to choose the ideas or research that can enhance existing knowledge of the field. Marketing dissertation topics should aim towards adding new resources to the literature. Constructing clear, manageable, and concise research aims and objectives help the marketing dissertation topics to establish broad and effective theories in the areas of study.
Interesting dissertation topics in strategic marketing cover the subject areas that include customer’s psychology, marketing through social networks, mobile and online marketing, international marketing, and the branding or relationships in marketing, etc.
Strategic marketing is a vast field, students can cover significant ideas for their research easily by choosing their subjects of interest. Relationship marketing in strategic marketing focuses on the long-term affiliation of the customers rather than just transactional means.
Branding is also a wide field of literature in which researchers or students can examine how businesses can achieve their competitive edge by using their brands through managing and launching global brands.
Online and marketing through social media cover the information on how to directly connect with customers and how to target them in a predominantly transactional manner. Online marketing is really useful in the research area of the market.
