Video is fast becoming a very popular method for delivering information in this technology age where a large percentage of the populations owns smart phones and computers and has access to the internet. Videos are catchy and unforgettable! In fact, several studies have revealed that 90 percent of the information sent to the brain is visual and that 93 percent of all human communication is visual. This means that consumers are more likely to embrace this format of obtaining information. The information taken in through video is absorbed much faster than when reading text on a page. Another benefit is that this information sticks longer than text. That means consumers tend to think about it for longer than reading page copy. All this points to the importance of corporate video production.
Many business owners worry that corporate video production may be a very expensive venture. Depending on what you want from your corporate video production, there are Obviously going to be costs involved that start to add up, including actor hire, hair and makeup, music licensing, voice-over recording, subtitles and translations, travel costs and other expenses that can be incurred. But there are companies that offer affordable corporatevideo production like Volk Video.
Besides, producing corporate videos for your business has very high return on investment. Incorporating video into your marketing strategy requires an investment, but over half of business owners that use video for marketing say that video has the greatest return on investment compared to any other marketing tactic.Video is highly professional. It increases the credibility of the company and it also very influential. Videos can be shared easily to a target audience. Because of these reasons, it tends to bring the greatest audience into a company, generate trust, and generate sales or leads.
Surveys have shown that the second largest search engine after Google is You Tube. People are using video more and more every day, which has led to You Tube’s immense popularity. People tend to use Google to search for facts, but they use YouTube to search for how-to and educational or informative videos for which there is a huge demand. So making a corporate video for your company would put your company on the internet map.
Search engines also favour videos in the ranking of their results. As mentioned, videos are primarily educational in nature. Because of this, they are incredibly valuable to consumers. Search engines are constantly trying to provide the most valuable results in their search queries, and video often provides that value. This is why when you do a search on Google or Yahoo or Bing, video tends to show up as well as your standard Search Engine Results Pagesentries.
Studies have also shown that a website is 53 times more likely to show up on the first page of Google if you have video embedded on it. The primary reason for this is that watching video increases the average visit time on a website. Social media is another reason why corporate video production will be good for your business. Video tends to be a great way to convey valuable information in a short period of time, in a manner that is extremely palatable and absorbable. Social networks are where content, especially videos, is shared the most. Surveys show that 64 percent of consumers make a purchase after watching branded social media videos. Videos also generate 12 times more shares than text and images combined.This level of sharing leads to massive exposure to a targeted audience.
Lastly, if you have ever tried to read an article or webpage content on a mobile device or smartphone, you can agree that it can be a bit of a chore. Videos are a form of content that is much easier to consume on a mobile device, which is what is mostly used by social media users. With all this clear evidence of the importance of corporate video production, it is time you make the right decision for your company.
